Bland Company cut

planning and buying

lead time from months

to minutes using Adomni

Buying OOH was a timely process for a solar panel and AC service company in central California, forcing them to buy ad space for three months at a time

BACKGROUND

Bland Company was buying out-of-home billboard advertising directly from individual billboard companies throughout Central California. They had to plan and buy the ad space for at least three months at a time as well as several months in advance. This limited the company’s ability to change their messaging or to add more billboards to their media buy without enough lead time. All of their marketing planning and strategy had to be complete up to six months in advance to ensure their preferred billboards were available and their messaging was relevant at the time the ads ran.

The traditional way of buying out of home has always been challenging and frustrating. With Adomni, we are able to launch a campaign quickly with flexibility to adjust the messaging or budget"

-Daniel Green, Marketing Director

STRATEGY

Adomni’s online platform enables businesses to easily launch and manage out-of-home campaigns on digital screens programmatically. With easy-to-use online tools, campaigns are affordable and can be launched in minutes. Features like “dayparting” allows advertisers to choose optimal times to run their campaigns on specific digital billboards/screens.

The Goals

  • Cut down planning and buying out of home media lead time

Our Approach

  • Bland Company shifted all of their digital billboard advertising dollars onto the Adomni platform after their first campaign
  • Utilized features like “dayparting” allows advertisers to choose optimal times to run their campaigns on specific digital billboards/screens.

The Results

  • The programmatic, easy-to-use platform allowed the company to plan and execute their out of home campaigns within minutes, resulting in more efficient and successful marketing campaigns.

 

 

 

 

 

 

 

 

 

 

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