Nestlé Coffee Partners

generates a +42% lift

in store visits to Target stores

Nestlé Coffee Partners utilized Adomni to promote the NEW Starbucks Nespresso Vertuo line launched at Target

BACKGROUND

Nestle Coffee Partners wanted to generate buzz and excitement around the launch of the new Starbucks Nespresso Vertuo line. The goal was to drive awareness and store visits to Target stores where the Starbucks Nespresso Vertuo capsules were being sold.

STRATEGY

The six-week campaign targeted digital billboards and Uber OOH vehicles within a 5-mile radius of the top 100-performing Target stores nationwide. The DOOH ads were complemented with native mobile ads to exposed consumers and/or look-like audiences to extend the reach and reinforce messaging with a “shop now” CTA link to drive guests to the brand page on Target.com.

The Goals

  • Generate awareness for the new Starbucks Nespresso Vertuo capsules available at Target
  • Direct audiences to visit the Target stores or website to purchase products

Our Approach

  • Targeted digital billboards within a 5-mile radius of 100 top-performing Target stores nationwide during a 6-week campaign
  • Captivated on-the-go consumers, at street level, with Uber OOH in Dallas, Phoenix, and Atlanta
  • Extended audience reach and complemented the DOOH ads with native mobile retargeting using a “shop now” CTA link driving users to the brand page on Target.com

The Results

  • Target stores had a +42% lift in store visits from audiences who were exposed to the DOOH ads
  • 26.5 million impressions delivered across all markets
  • Audiences who were exposed to Uber OOH ads were 79% more likely to visit Target stores than non-exposed audiences