Thorne's first DOOH campaign

increased brand awareness,

brand opinion, and purchase intent

Thorne utilized Adomni to promote a healthy lifestyle and raise brand awareness in key markets on real-world screens

BACKGROUND

In 2020, Thorne’s Health, Redefined campaign introduced the concept that good health can always be better. As audiences in Los Angeles and New York City kicked off the new year in 2021, Thorne’s brand and mission were placed top-of-mind on real-world screens.

STRATEGY

Adomni’s programmatically connected digital out of home screens told Thorne’s story on larger-than-life video screens high above + roadside digital billboards along the busiest LA highways + street-level video screens on the tops of Uber and Lyft rideshares in all corners of NYC + video screen kiosks on nearly every pedestrian walkway of Manhattan. 

The Goals

  • Cut through digital noise and device burnout by using real-world screens to reach audiences
  • Raise brand awareness in key markets
  • Gain trust with consumers by utilizing OOH

Our Approach

  • Utilized screen sequencing in NYC for an unmissable 360 degree perspective and targeted roadside digital billboards along the busiest LA highways
  • Took advantage of Uber OOH video screens in Atlanta, Dallas, and Phoenix
  • Rotated ad creative throughout the campaign to combat ad fatigue
  • Utilized dayparting to serve ads at specific times of the day

The Results

  • 3,062 screens reached in New York, Los Angeles, and 3 test markets
  • +38% more impressions delivered than planned
  • Exposure to the DOOH campaign significantly improved brand opinion and purchase intent