The UFC had to move its fight from Las Vegas to Los Angeles - less than a week before the event.
For UFC’s 232 fight scheduled for December 29, 2018, the Nevada Athletic Commission would not license the headline fighter, Jon Jones, to participate in Nevada, because he tested positive for a prohibited substance banned in Nevada, but not in California. UFC had to relocate the fight, refund all the tickets sold for the fight in Nevada and resell the event in Los Angeles — within six days.
The UFC executed the campaign to switch the fight’s location just days before, with UFC’s out-of-home (OOH) ad agency, Outdoor Solutions, using Adomni’s self-service online platform. The campaign ran two versions of the advertisement.