Guaranteed ad delivery means that once you launch your campaign, the inventory purchased is exclusively yours. Your price per ad play may be higher for this service level if purchasing less than a month worth of ad plays, but you have 100% certainty that your ads will be shown at the dates and times selected.

If-Available ad delivery means that once you launch your campaign, we will request your ad content to play at the times and dates selected and delivery is on a best effort basis. If there is availability at your selected dates and times, your ads will be served and your budget will be spent after the ads have been delivered.

Extended Network ad delivery means that once you launch your campaign, we will confirm availability with the media owner. If there is availability at your selected dates and times, the inventory purchased is exclusively yours and you have 100% certainty that your ads will be shown at the dates and times selected.

Out of Network ad delivery means that once you launch your campaign, we will confirm pricing and availability with the media owner. We will contact you with our findings and you can choose whether to proceed with the campaign.

Minimum and Maximum - Some of our screens have pricing that changes throughout the day as foot traffic or vehicle traffic fluctuate — the price will be higher during peak times and lower during off-hours. The minimum and maximum indicate the range of prices you will pay throughout your campaign.

Average -  for screens with variable pricing, this is the estimated average price during your campaign.

This impression count was provided by the board owner using their own custom traffic metrics.