Outside In: Drive Incrementality with Real-World Screens and CTV

Amplify Reach, Personalize Engagement, and Measure Results with Unified Insights

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The Bigger Picture

Unify your DOOH and CTV measurement with Kochava's comprehensive suite for a holistic view of campaign performance.

Why Outside In

  • Enhanced Targeting

    Leverage Kochava's robust audience data to re-target audiences exposed to real-world ads with relevant CTV ads.

  • Amplified Reach & Frequency

    Capture mass audience attention on-the-go with real-world screens, then reinforce messaging on CTV for maximum impact.

  • Unified Measurement & Attribution

    Gain holistic insights into campaign performance across both DOOH and CTV channels with Kochava's comprehensive measurement suite.

  • Optimized ROI

    Drive tangible campaign outcomes and maximize return on investment with data-driven insights.

Explore and Discover

Watch these 1-min videos to dive into Outside In and how it works

About

How it works

Customer Journey to Purchase with Video IRL

Extend Social Content To The Real World

Take your social or mobile video content and seamlessly amplify on IRL screens outside and CTV screens inside the home.

Integrating real-world ads with CTV engages nearly 100% of the target audience2

Adding real-world ads to target heavy CTV users increases exposure lift by 161%2

51% of CTV users express interest in shopping online via TV1

50% of CTV users scan at least one QR code every 3 months1

1. MediaPost 2024
2. MRI-Simmons Winter 2019 NHCS

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Request a consultation or submit a campaign brief