Billboards Bets and a bit of Booze
Nehme Abouzeid has built a career on daring bets, from pioneering Vegas’s first homegrown NHL team to ambitious projects like the Sphere. In part two, host Jonathan Gudai delves into Abouzeid’s CMO perspective, showcasing his approach to reaching audiences through diverse advertising channels while pushing creative boundaries.
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Discover the expansive career of Nehme Abouzeid, a titan in Las Vegas marketing. In part one, host Jonathan Gudai explores Abouzeid’s impactful journey—from leading marketing strategy and creative direction for the Vegas Golden Knights to his pivotal role as SVP of Sales and Marketing in launching the Sphere.
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Lindsey Scheftic, founder of The CMO Sidekick and former CMO of Amazon’s Ring, enters the Billboard, Bets, and Booze podcast to share her insights on the buy side. In this episode, host Jonathan Gudai explores Scheftic’s strategic bets to stay ahead in the ever-evolving marketplace while navigating the intersection of creativity and strategy.
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Ever wondered what guides shoppers’ choices in grocery stores? Host Jonathan Gudai and Karim Kanji, Director of Sales of the Americas for Broadsign, are on a mission to answer that very question. They explore the impressive rise of retail media, where Broadsign takes center stage. Using automated software, powerful campaign tools, and a robust network, Broadsign connects with shoppers, influencing their in-store purchases.
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Eileen Crossin is no stranger to taking heavy-hitting bets in her career and personal journey. Join host Jonathan Gudai as they explore Eileen’s remarkable career, delving into her impactful roles and how her journey has come full circle as the lead of Growth and Strategy at Adomni, where she’s bringing her TikTok expertise to the world of out-of-home.
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Context and personalization in OOH ads play a pivotal role in captivating audiences’ attention! Tune in as host Jonathan Gudai and Esther Raphael, CMO of Intersection, explore the importance of the creator economy and hyper-localization within the OOH community. And who knows, maybe these elements might elevate your advertising strategy to new heights!
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As the President and CEO of DPAA, Barry Frey is known for his willingness to take risks. Join Jonathan Gudai for a conversation with Barry as they delve into his exciting bets in digital out-of-home and how advertisers can leverage media for its distinctiveness and influence.
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Chip Harding, SVP of Business Development at Simon Property Group, shares his 20+ years of shopping mall expertise, developing post-pandemic retail trends, and exciting capabilities in the programmatic DOOH space on the latest episode of Billboards, Bets, and Booze!
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Misconceptions and obstacles in the world of digital out-of-home are no match for this dynamic duo. Host Jonathan Gudai speaks with Anna Bager, CEO of OAAA, on breaking down those barriers through education, simplification, and bravery.
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Being open-minded means knowing what’s possible. In this episode, Jonathan Gudai is joined by the host of Digital and Dirt, Ian Dallimore, as he explains why betting BIG on the future has quickly evolved Lamar from a small Louisiana billboard company to one of the largest out-of-home advertising companies in the world!
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