A collection of out of home studies, articles, and facts that you might find interesting.
OAAA and The Harris Poll research shows that OOH is engaging consumers more than ever.
This report details America’s interaction with out of home media types in the top 30 markets.
eMarketer predicts a 41% increase in DOOH ad spend by 2023 due to digitization of out of home.
This report provides a detailed examination of America’s travel habits and its exposure to out-of-home advertising.
According to Facebook, adding OOH to the mix dramatically increases efficacy.
Campaigns that included OOH ads in the marketing mix have significant incremental lift results across 4 major KPIs.
This is an organized visual ecosystem across all critical categories within the out of home landscape.
This PJ Solomon study compares US major media CPMs based on SEC filings, news, research and other industry sources.
A study by Xaxis proved that DOOH drives a 4x lift for omni-channel campaigns.
These brands were the top spenders in out of home advertising in 2019.
Our car wash analogy illustrates what programmanual is and how it compares to pure programmatic buying.
This advertising effectiveness study by Peter J. Solomon Company compares 5 primary advertising channels.
This chart shows favorable/unfavorable attitudes towards different ad types.
For many years, out of home has been the fastest growing traditional advertising channel.