A collection of out of home studies, articles, and facts that you might find interesting.
Harris Poll and OAAA report a rise in Summer travel. Here are the best venue types to engage consumers.
Verizon Media projects DOOH spend change and zeros in on solutions advertisers find most valuable in DOOH.
This Harris Poll and OAAA consumer insights and intent report highlights unique opportunities for OOH.
OAAA and The Harris Poll research shows that OOH is engaging consumers more than ever.
This report details America’s interaction with out of home media types in the top 30 markets.
eMarketer predicts a 41% increase in DOOH ad spend by 2023 due to digitization of out of home.
According to Facebook, adding OOH to the mix dramatically increases efficacy.
This report provides a detailed examination of America’s travel habits and its exposure to out-of-home advertising.
Our car wash analogy illustrates what programmanual is and how it compares to pure programmatic buying.
Campaigns that included OOH ads in the marketing mix have significant incremental lift results across 4 major KPIs.
A study by Xaxis proved that DOOH drives a 4x lift for omni-channel campaigns.
This is an organized visual ecosystem across all critical categories within the out of home landscape.
This chart shows favorable/unfavorable attitudes towards different ad types.
These brands were the top spenders in out of home advertising in 2019.
This advertising effectiveness study by Peter J. Solomon Company compares 5 primary advertising channels.
This PJ Solomon study compares US major media CPMs based on SEC filings, news, research and other industry sources.
For many years, out of home has been the fastest growing traditional advertising channel.