Advanced QR Codes

The advanced QR code solution is an effective method of getting audiences to interact with the brand behind the digital billboard.

What makes it advanced?

  • Provides an extension of a physical medium to digital world
  • Ability to track # of downloads
  • Ability to track unique users by time, offer/content performance, offers, engagement, engagement by location, etc.
  • Ability for coupons served to be saved into Apple Wallet or Google Pay
  • Ability to personalize message based on factors such as time of day/location
Adomni-Performance-DOOH-2

How does it work?

1

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User can unlock contextual value by scanning a QR Code via their device camera or scanning app. User can also manually type in the URL.

2

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User receives personalized offer based on targeting information

3

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User can opt to save to their native wallet or use the offer immediately online or in store

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Once saved in native wallet (such as Gpay), it can be synchronized across all devices for easy redemption

What KPls are available from the QR Code Campaign?

  • Number of scans
  • Unique impressions
  • Location of user
  • Number of site views
  • Targeted offers delivered
  • Targeted offers accepted
  • Time of day
  • Geo-location reminders
  • Sequential offers delivered based on interactions
  • Offer declined
  • Engagement rate

Example Reporting

Unique Users
By Time

% Of Scanning QR code
vs. Typing in URL

Geographical
Engagement Heat Map

Learn how to add Advanced QR Codes to your campaign(s)

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