Reach voters everywhere with Political IRL
Deliver your political message on larger than life screens in the real world with billions of impressions!
Let's plan your optimal political ad campaign
Maximize your political advertising investments with real world engagement
Political IRL has higher net favorability than all forms of digital media, radio, podcasts and streaming audio.
9 in 10
US adults notice real-world ads
76%
use their smartphone after seeing an IRL ad
73%
of Millennials are influenced by real-world political ads
71%
of Gen Z are influenced by real-world political ads
$8 - $12 CPM
Average Media Cost
Explore our wide variety of inventory
Why Political IRL
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Brand Safe Environments
Always on. Cannot be skipped or blocked
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Audience Trust
#1 among Millennials and Gen Z
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High Reach
90% of U.S. audiences 16+ notice an ad in the real world
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Dynamic Creative Formats
90% of screens are video-enabled
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Precision Targeting
By state, city, zip, and point of interest
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Audience Segmentation
Including demographics, interest, behavior
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Complete Control
Schedule by day of week and time of day
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Omnipresent Exposure
Diverse selection of indoor and outdoor venue types
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Flexibility
Change creative ad content easily and quickly
Retarget on other touchpoints
Retarget exposed device IDs primed by your real world digital ads to take action on other performance marketing channels.
A list of exposed MAIDs can be shared daily via Liveramp or uploaded directly to another DSP for direct-response channels.
Get in touch
It’s not too late to ensure election success.
Let our team build a campaign plan to persuade voters.