Adomni - FAQ

Quick answers to our most popular questions.

For even more information, check out the Adomni Help Center

For Advertisers

Adomni is an online platform that enables marketers to easily build and launch digital out of home (DOOH) campaigns.

With an intuitive online interface, complimentary audience targeting via Place IQ, and over programmatically connected real-world digital screens, Adomni puts the world of digital out of home in your hands. For a full list of the different types of digital out of home screens we offer, visit our inventory webpage.

Currently, the Adomni platform has a reach of over 70 billion monthly impressions on screens across the U.S., Canada, Europe and Australia.

Is Adomni a self-service buying platform only or do you also offer managed services?

We are proud to offer both.

Some marketers prefer to plan, launch and manage campaigns themselves using our self-service platform.

Other marketers enjoy our complimentary managed services, which provides an account executive and digital out of home strategist, at your service (at no extra cost to you). With our managed service option, you have full transparency and control of the campaign, just like self-service campaigns.

What does it cost to advertise using Adomni?

When building and managing your campaign, pricing is transparently shown by media type and by DOOH device up-front.

The average eCPM across all 39+ digital out of home media types is around $7.00. Some media types such as Times Square screens are higher and other media types such as Bar/Restaurant jukebox screens are lower.

There are no hidden fees, no audience targeting add-on fees and no per-campaign contracts when buying on Adomni.

Adomni’s ad serving algorithms are designed to find the lowest price eCPM inventory at the highest audience affinity for your campaign.

Is Adomni selling programmatic guaranteed or non-guaranteed ad space?

Just like buying ads on Facebook/Instagram or Google AdWords, the majority of Adomni’s inventory is sold on a non-guaranteed basis. You set your targets and budget and Adomni’s algorithms will select the optimal inventory and serve the ads once the creative artwork is approved.

You will only be charged for the ads/impressions delivered.

There are some digital out of home media types on Adomni that offer programmatic guaranteed delivery. If guaranteed placement is important to you, please contact our sales team to explore options - sales@adomni.com.

Is Adomni selling via Private Marketplace (PMP) or Open Exchange?

Can I do a custom PMP with my own deal id and pricing?

Where do the impressions numbers originate?

Is there a minimum or maximum budget for campaigns?

When building audience-targeted campaigns, where does the audience data come from?

What kind of reports are available on the buying platform?

Does Adomni offer KPI performance reporting?

We sure do. Campaigns must meet criteria such as scale and duration needed to conduct an KPI performance study, but we do offer these 7 types of measurement studies:

Because KPI performance reports are very custom to the campaign and its objectives, each campaign’s KPI performance feasibility will be evaluated on a case by case basis during the planning stages.

For more information on our KPI performance studies, email attribution@adomni.com.

How long does it take to get ad content approved after it is first uploaded?

You will typically receive a response within one business day (with many media owners approving within one hour) if your content was uploaded during Adomni business hours.

Some media types such as airports or Times Square screens require a little extra time due to third party approvals.

Don't worry, we will make sure your content gets reviewed quickly. We closely monitor all pending ad content approvals.

Which payment methods do you support?

If I want to cancel my campaign, is there a cancellation policy?

For Media Owners

What is Adomni?

Adomni is an online platform that enables marketers to easily build and launch digital out of home (DOOH) campaigns. Technically, we are both a DSP (demand side platform), SSP (supply side platform) and Ad Exchange.

With an intuitive online interface, complimentary audience targeting via Place IQ, and over programmatically connected real-world digital screens, Adomni puts the world of digital out of home in the hands of media buyers. For a full list of the different types of digital out of home screens we offer, visit our inventory webpage.

Adomni was created as a way for media owners to easily increase their revenue by selling their unsold ad space at quality prices that they control.

What kinds of advertisers does Adomni serve?

Adomni has had over 1,000 unique media buyers launch a campaign. The platform is utilized by agencies and brands that range in size from small to mid-size to fortune-500 companies. Our focus is to unlock new revenue from media buyers who were historically focused on digital advertising (Facebook and Google).

With Adomni, you will have full transparency into the media buyer company and the brand advertiser, in advance of the ads being served.

Do I have to provide Adomni with exclusivity to list and sell my inventory programmatically?

Who controls the availability and pricing of ad space on Adomni?

Can I choose how many slots or SOV% Adomni can manage and sell?

Is Adomni selling programmatic guaranteed or non-guaranteed ad space?

Just like buying ads on Facebook/Instagram or Google AdWords, the majority of Adomni’s inventory is sold on a non-guaranteed basis. Advertisers set their targets and budget and Adomni’s algorithms will select the optimal inventory and serve the ads once the creative artwork is approved.

They will only be charged for the ads/impressions delivered.

There are some digital out of home media types on Adomni that offer programmatic guaranteed delivery. If guaranteed placement is something you would like to make available on Adomni, please contact our inventory team to explore options - inventory@adomni.com.

Is Adomni selling via Private Marketplace (PMP) or Open Exchange?

How much does it cost to join Adomni and to list screens?

Who is responsible for content approval?

You are the ultimate decision maker on which content is approved and served on your screens. We operate a two-stage approval process. In stage 1, we review the content to ensure it meets the normal advertising guidelines. Once approved through stage 2, you will receive an email notifying you of the new ad content to approve. The email has two buttons to easily approve or reject the content.

What kind of reporting is made available to me?

As a media owner, when do I get paid for past campaigns that ran?

Adomni provides a lump sum payout once per month for the previous month’s received revenue. Payouts are sent by the tenth day of the new month. You have the choice to receive your payout by check (slowest method - 2-7 days by regular mail) or by ACH bank wire (1 day later). Once the payout is sent, you will receive a payout statement by email that provides all of the details of the campaigns that comprise the payout.