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For Advertisers
Adomni is a robust online platform designed for fast, easy, and affordable advertising on real-world screens.
Our platform offers an intuitive interface, complimentary audience targeting via Reveal Mobile, and connects advertisers and brands with a vast network of over 1,000,000 real-world screens. We specialize in extending video strategies, amplifying social campaigns, and bringing creators to real-world screens with Video IRL!
From dynamic displays in Times Square to local retail locations, Adomni empowers advertisers to effectively reach audiences multiple times on their daily journey!
Currently, the Adomni platform has a reach of over 100 billion monthly impressions on screens across 40+ countries. For a comprehensive list of the different types of real-world screens we offer, visit our inventory webpage.
Adomni offers both options.
Some marketers prefer to plan, launch, and manage campaigns independently using our self-service platform.
Alternatively, our white glove managed services team operates within our proprietary ads manager platform to plan, buy, and optimize in real-time, all at no extra cost to you. With our managed service option, you maintain full transparency and control over your campaign, similar to self-service campaigns.
Pricing is transparent and displayed by media type and device when you create your campaign.
The average eCPM across all media types is approximately $12.00. Prices can vary; for instance, screens in high-profile locations like Times Square may have higher rates than screens in bars or restaurants.
There are no hidden fees, additional charges for audience targeting, or per-campaign contracts when you advertise through Adomni.
Adomni’s ad-serving algorithms are designed to find the lowest-price eCPM inventory with the highest audience relevance for your campaign.
Similar to buying ads on TikTok, Facebook, or Google Ads, the majority of Adomni’s inventory is sold on a non-guaranteed basis. You define your targets and budget, and Adomni’s algorithm selects the optimal inventory to serve your ads once the creative artwork is approved.
You will only be charged for the ads/impressions delivered. We also offer certain media types with programmatic guarantee delivery. If guaranteed placement is a priority, please contact our sales team at sales@adomni.com to discuss available options.
Most of our connected inventory is sold on an Adomni evergreen PMP basis (with each media owner) or via a fixed price direct placement in the ad server waterfall. We do very little open exchange transactions today, as we prefer the higher quality PMP ad delivery.
In most cases, you can. Please contact sales@adomni.com if this is a requirement for you.
The number of impressions is determined using research services such as Geopath to measure audiences who actually see advertising on real-world ads throughout the country.
Each media owner provides Adomni with updated impressions per ad play on a bi-weekly basis.
One of the standout features of the Adomni buying process is its flexibility. With no minimum budget required for 99% of Adomni’s connected screens, you can easily maximize your Video IRL budget.
Yes! Our Cookie DOOH creative team can remix or reformat your creative for IRL screens, create mockups for campaign previews, and facilitate creator partnerships.
Yes. You can upload custom audience segments, your first-party audience data, or choose from 1600+ audience segments across demographics, behavior, and interests within our platform.
Adomni his partnered with Reveal Mobile for audience targeting and mobile advertising audience extension (re-targeting). Reveal Mobile observes over 200 million unique mobile devices monthly and utilizes an audience taxonomy of over 1,600 segments.
Learn more about Adomni’s Audience IQ technology.
Adomni offers a few different key reports. The most common report is the Performance report, aka POP report (Proof of Play).
The Performance report shows your spend, impressions delivered, screens reached and eCPM. You can also drill down to individual media type breakdowns as well as performance by individual piece of content.
Absolutely! For all campaigns, we deliver real-time performance reports detailing the budget spent, impressions delivered, and screens reached.
For more comprehensive campaigns that meet specific criteria such as scale and duration, we offer five types of reports to measure lower-funnel KPI lift:
For more information on our KPI performance studies, email sales@adomni.com.
You can expect a response within one business day (with many media owners approving within one hour) if your content was uploaded during our business hours.
Please note that some media types, like airports or Times Square screens, may require additional time due to third-party approvals. Rest assured, we closely monitor all pending ad content approvals to ensure your content is reviewed promptly.
Our primary payment methods include checks and ACH. Upon completion of a new account activation application, a credit line will be provided for purchases on Net terms.
In certain cases, we accept credit cards.
For further details, please contact us at billing@adomni.com.
Adomni offers the flexibility to pause, change, or cancel your campaigns at any time through the Adomni platform.
Clients may choose to load funds into their AdOmni account using a credit card. These funds are stored as Prepaid Advertising Credits and may be applied toward the purchase of AdOmni advertising services. (See policy for Prepaid Advertising Credits)
Do my credits expire?
No. Your Prepaid Advertising Credits never expire. You can use them anytime for AdOmni campaigns.
Can I get a refund of unused credits?
No. Once funds are loaded as Prepaid Advertising Credits, they cannot be refunded. They can only be used for advertising campaigns on AdOmni.
What happens if I don’t use my account?
We’ll check in with you if your account is inactive:
If there’s still no activity, we may be required by law to send your unused balance to your state’s unclaimed property office after a set dormancy period (typically 3–5 years).
Are there any fees?
No. We don’t charge inactivity fees, dormancy fees, or maintenance fees on your credits.
What if my payment is disputed?
If a payment dispute is opened with your card issuer, we may temporarily freeze your account or deduct the disputed amount until it’s resolved.
For Media Owners
Adomni is an online platform that enables marketers to easily build and launch digital out of home (DOOH) campaigns. Technically, we are both a DSP (demand side platform), SSP (supply side platform) and Ad Exchange.
With an intuitive online interface, complimentary audience targeting via Place IQ, and over programmatically connected real-world digital screens, Adomni puts the world of digital out of home in the hands of media buyers. For a full list of the different types of digital out of home screens we offer, visit our inventory webpage.
Adomni was created as a way for media owners to easily increase their revenue by selling their unsold ad space at quality prices that they control.
Adomni has had over 1,000 unique media buyers launch a campaign. The platform is utilized by agencies and brands that range in size from small to mid-size to fortune-500 companies. Our focus is to unlock new revenue from media buyers who were historically focused on digital advertising (Facebook and Google).
With Adomni, you will have full transparency into the media buyer company and the brand advertiser, in advance of the ads being served.
You do not. Most of our media owners have their unsold space listed with multiple demand side platforms.
You do. You set the floor price, which is measured in pricing per ad play as well as eCPM and we apply our % fee markup and transparently list and sell the inventory at those prices. You can change your pricing and inventory availability at any time.
Absolutely! We do not require a fixed quantity of inventory (slots or SOV %) to be provided. You can scale up or down how many ad plays to make available at any given time. We recommend keeping the inventory approach as consistent as possible though, as our ad serving algorithms do factor in recent availability when deciding where the daily budgets should be spent.
Just like buying ads on Facebook/Instagram or Google AdWords, the majority of Adomni’s inventory is sold on a non-guaranteed basis. Advertisers set their targets and budget and Adomni’s algorithms will select the optimal inventory and serve the ads once the creative artwork is approved.
They will only be charged for the ads/impressions delivered.
There are some digital out of home media types on Adomni that offer programmatic guaranteed delivery. If guaranteed placement is something you would like to make available on Adomni, please contact our inventory team to explore options - inventory@adomni.com.
Most of our connected inventory is sold on an Adomni evergreen PMP basis or via a fixed price direct placement in the ad server waterfall. We do very little open exchange transactions today, as we prefer the higher quality PMP ad delivery.
It is free to create an account on Adomni and to list any number of screens. If you have any questions about the onboarding process, please contact us at inventory@adomni.com.
You are the ultimate decision maker on which content is approved and served on your screens. We operate a two-stage approval process. In stage 1, we review the content to ensure it meets the normal advertising guidelines. Once approved through stage 2, you will receive an email notifying you of the new ad content to approve. The email has two buttons to easily approve or reject the content.
We offer several types of self-service, real-time reports within your online account, including:
Adomni provides a lump sum payout once per month for the previous month’s received revenue. Payouts are sent by the tenth day of the new month. You have the choice to receive your payout by check (slowest method - 2-7 days by regular mail) or by ACH bank wire (1 day later). Once the payout is sent, you will receive a payout statement by email that provides all of the details of the campaigns that comprise the payout.