OAAA and Morning Consult’s report reveals real-world campaigns are the reigning champ in catching voters’ attention this political season!
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Shopping OTG: Revolutionizing Commerce in the Real World
Here’s why brands are taking advantage of Shopping OTG (On-The-Go), a revolutionizing commerce media, to reach audiences on the move!
Adomni and Kochava Unveil New Solution For CTV To Drive Incrementality
Adomni and Kochava’s unveil new solution for CTV to drive incrementality with “Outside In” program with “Outside In” program.
Maximize Your Political Ad Investments With Real-World Reach
Find out why Political IRL (In Real Life) is the most effective ad medium to reach voters in the real world!
Elevate the Madness with Video IRL
Video IRL is a seamless and flexible advertising tool to gain maximum exposure during the NCAA Tournament!
Score BIG with Video IRL during The BIG Game
Put your brand at the heart of Las Vegas during the week leading up to the Big Game with Video IRL with Adomni!
Advertising Trends: What does 2024 have in store?
In this article, we highlight four advertising trends that will make a huge impact in 2024, including insights from various industry leaders.
A Lookback at 2023 OOH Growth
Dive into the latest report from The Harris Poll and OAAA, exploring the robust expansion of the OOH industry in 2023!
Adomni, TikTok, and Screen Power
By Nancy Shenker for StreetFight – StreetFight sat down with Jonathan Gudai, discussing the alliance formed between TikTok and Adomni.
End-of-year Recap: OOH Insights + Consumer Engagement
Delve into the latest report from The Harris Poll and OAAA, exploring how OOH captured audience attention and engagement in 2023!
Key Takeaways from Advertising Week NY 2023
Explore Advertising Week’s key takeaways, including TikTok ads on real-world screens to how Barbie took the world by storm this summer.
Navigating the Marketing Landscape
In this article, we dive more in-depth into each marketing platform and evaluate their advantages and drawbacks.
Adomni Partners with TikTok to Extend the Platform’s Advertising ‘Out of Phone’
TikTok marketers can scale their TikTok ad campaigns on 800,000+ outdoor and indoor video-enabled digital screens in the real world with Adomni!
OOH Impact: Home, Hotel, and Legal Ads
The OAAA and The Harris Poll’s findings show that OOH advertising has a significant impact on audiences across different product categories.
Capitalizing on OOH Amidst Holiday Shopping and Travel
The OAAA and The Harris Poll’s report shows a rise in consumer spending + holiday travel, providing tons of opportunities for OOH advertisers!
DOOH: The Winning Political Platform
Target voters, achieve mass reach, and secure your path to election success with the power of digital out-of-home (DOOH) advertising!
Navigating the DOOH Consumer Journey during Black Friday
Embark on the DOOH consumer journey to help brands achieve their goals during the Black Friday shopping frenzy.
Striking the Perfect Creative Balance with DOOH
Brands are using these DOOH strategies to enhance their creative output and ensure sustained audience engagement.
Unwrapping Holiday Success with OOH and Creator Marketing
A recent survey found that influencer marketing and brands are joining forces to connect with audiences during the holiday season!
Influencer + OOH: A Powerful Combo for Gen Z Engagement
Adomni and Shoutable are changing the creator marketing experience to reach Gen Z audiences – anytime, anywhere!
DOOH Resilience: Combating Shifting Industry Disruptions
Forward-thinking advertisers are shifting to digital out-of-home (DOOH) advertising to navigate societal and economic changes.
DOOH’s Game-Changing Impact on Fall Sports!
We delve in and see how different industries can utilize the power of DOOH during major fall sporting events to engage their audiences.
DOOH + Social Media Create a Positive Feedback Loop
Integrating DOOH with social media creates an ongoing feedback loop, prolonging the campaign’s reach and amplifying its influence!
Inside TikTok’s Out-of-Home Marketing Approach As It Expands Further Beyond Mobile
By Gillian Follett for AdAge – TikTok has partnered with several digital media networks as part of a larger push into DOOH
Boosted Engagements: The Power of OOH and Social Media
OOH offers a unique opportunity to create impactful, real-world connections while complementing social media engagement!
Social Media Campaigns Amplified with DOOH
In this article, we explore how adding DOOH into the media mix dramatically increases the efficacy of social media campaigns.
Last-Minute DOOH Strategies for Back-to-School
Here is a sneak peek at how advertisers can connect with back-to-school shoppers using digital out-of-home (DOOH) advertising.
OOH Uncut Podcast: Jonathan Gudai
Jonathan Gudai, CEO of Adomni, joins host Rick Robinson, CEO of PJX Media, on OOH Uncut, a podcast featuring leaders in the OOH world.
Advertising Mid-Year Check-In
Let’s explore advertising insights experts and forecasters provide about what to expect for the remainder of the year.
Cannes Festival 2023 Takeaways
Discover the key takeaways from the 2023 Cannes Lions International Festival of Creativity, spanning topics such as AI to the creator economy!
Creator Marketing Extended to Real-world Screens
Discover how OOH advertising reshapes creator marketing by bridging the gap between the online and offline worlds.
Influential partners with Adomni to push creator content beyond social media to digital OOH
By Antoinette Siu for Digiday – Influencer marketing firm Influential has teamed up with ad platform Adomni to boost its creator content in digital out-of-home spaces.
OOH Revolutionizes the Retail and Influencer Realm
OAAA and Morning Consult’s recent report unveils the profound impact of OOH advertising on the retail and influencer marketing industry!
Full-Motion DOOH: Driving ROI, Results, and a Whole Lot of Awareness
The evolution of full-motion DOOH has unfolded expectations, shattering the belief that is a forgettable and untraceable channel!
DOOH Proof for DTC Brands
Learn about the proven DOOH strategies DTC brands have employed to achieve success in this dynamic market!
Kubient and Adomni Announce Definitive Merger Agreement
Kubient, Inc. (NasdaqCM: KBNT, KBNTW) , a cloud-based software platform for digital advertising, and Adomni Inc. (“Adomni”) today announced they have entered into a definitive merger agreement, pursuant to which Adomni will merge with and into a wholly-owned subsidiary of Kubient.
DOOH Proof for QSR
Dive into some QSR case studies and see how these companies unleashed the power of DOOH to create a recipe for success!
Ride the Summer Travel Wave with DOOH
With DOOH, advertisers can strategically position their summer campaigns to reach travelers, maximizing engagement and driving better results!
The Future of AI-Powered DOOH Ads
By Julia Cramer for Billboard Insider – Find out how AI-Powered DOOH optimizes advertisers’ campaign performance and boosts brand engagement!
DOOH Proof for Retail Brands
Explore the significance and power of digital out-of-home (DOOH) advertising with these real-life retail brand campaigns!
DOOH Proof for CPG brands
Find out how these CPG marketers outsmarted their competition and captured consumer attention with the power of DOOH!
OOH Ads influence 4 verticals: Pharma, Streaming, Luxury, Alcohol
OAAA and Harris Poll’s latest findings show OOH influences audiences across various product verticals.
OOH Takes the Lead as Fastest Growing Medium of 2023
It’s official! Magna and OAAA have reported that OOH advertising is the fastest-growing medium of the year!
Get your brand out of hibernation: Dominate Spring and Summer with OOH Ads
OAAA and Harris Poll’s latest findings show OOH is engaging shoppers during the spring and summer season!
DOOH It Right: Boosting Your Brand’s Likeability Online!
Amidst all the noise, advertisers can keep it real, make a splash, and amplify their online presence with DOOH advertising!
Advertising Goes Green with DOOH
Adopt an eco-friendly advertising approach with DOOH – a sustainable alternative to traditional print and display advertising.
Consumers Are Dominating the Internet, and now DOOH?
Given the effectiveness of UGC ads in social media campaigns, we have every reason to believe UGC will go above and beyond on DOOH screens.
DOOH Exceeds Advertising Expectations
By Julia Cramer for Billboard Insider – The fluidity of DOOH accelerates beyond advertising, transforming campaigns into a stage or QSR!
OOH Captures Attention and Drives Real Results
OAAA and Morning Consult’s latest report reveals OOH is the reigning champ in catching consumers’ attention and driving real actions.
International Women’s Day: Q&A with Female Adomni Leaders
For International Women’s Day, four female Adomni leaders discussed gender biases and how women can thrive in a male-dominated industry.
Women’s Representation in Tech and OOH
Despite advances in gender equity, women and girls still face discrimination and disproportionate economic opportunity worldwide.
How DOOH can Amplify Black Voices
Brands can play a role in amplifying Black voices and raising awareness of ongoing issues of racial justice through DOOH.
OOH is Coming Out Stronger in 2023 and beyond
By Julia Cramer for Billboard Insider – We take a look at OOH growth factors and how these will revolutionize outdoor advertising in 2023.
Across The Desk with Adomni’s Jonathan Gudai
By Katy Scanlan for OAAA – OAAA sits down with Jonathan Gudai, CEO of Adomni + Shoutable, to discuss the latest insights and trends in OOH.
Exploring the Potential of DOOH in the Metaverse
The emergence of the metaverse comes with an unexplored and exhilarating future for in-game DOOH advertising!
DOOH: The Champion of Football’s Biggest Night
Find out how brands have the opportunity to flexibly reach sports fans and bettors before, during and after the Big Game with DOOH!
Acquire Digital, Adomni announce DOOH partnership
Acquire Digital, a self-service digital signage and software firm, has announced its partnership with Adomni.
What we can learn from top 5 OOH spenders of 2022
Let’s take a look at the top five OOH spenders in 2022 and why they made such a splash in the OOH sector last year.
The Past, Present, and Future of OOH Measurement
By Julia Cramer for Billboard Insider – Let’s dive into the past, present, and future of out-of-home (OOH) measurement.
How is targeting evolving in digital out-of-home?
By Catherine Cribbin for The Drum – IAB UK asked a group of its members to explore how the evolution of OOH and its possibilities.
Extend User Generated Content to the Physical World
By Julia Cramer for Shoutable – Shoutable has made it possible for customers to share brands’ content in the physical world!
DOO(H)MSDAY Preparation: Best Practices on how to combat Cyber Attacks
By Julia Cramer for Billboard Insider – Here are some shared best practices businesses can take to prepare for their next cyber threat.
DOOH Trends: What does 2023 have in store?
Let’s take a look at what’s in store for digital out-of-home (DOOH) advertising in 2023 and how marketers can be ready.
A Guide to Ad Strategy during Election Season
By Julia Cramer for Ad Club Insider – How brands can remain authentic and stop the spread of misinformation in the wake of election season.
How DOOH Can Remain Transparent in the Data Privacy Era
By Julia Cramer for Billboard Insider – We are entering an era focused on privacy, and DOOH needs to be ready!
Digital and Dirt Podcast DPAA Edition
Ian takes us backstage at the DPAA Summit in New York to talk to industry leaders, including Jonathan Gudai, on the Digital + Dirt Podcast.
Prepare for Holiday Shopping and Travel Surge with DOOH
OAAA and Harris Poll’s latest findings demonstrate OOH is making great strides regarding shopping and travel this holiday season!
Leap into the Creator-Powered Advertising Future: Web3.0 and DOOH
By Julia Cramer for Ad Club Insider – Let’s gear up for Advertising Week by taking a deep dive into the future of the creator economy.
DOOH Strategy for Black Friday Sales Success
Engage with shoppers at critical points in their Black Friday consumer journey with digital out-of-home (DOOH) advertising.
Adomni acquires Adstash to bolster programmatic offering and scale Shoutable
Adomni announces its acquisition of Adstash, a Canadian-based solution that empowers digital signage networks with industry-leading tools.
Make the Most of Leftover DOOH Space
By Julia Cramer for Billboard Insider – Media owners can benefit from leftover DOOH space by using it as an ad, TV screen, or even an easel.
DOOH for One: How Advertisers Are Mingling with Singles
The relevancy and flexibility of DOOH is driving unfathomable results to the OOH sector, connecting brands with singles – anytime, anywhere.
Topping the Charts with DOOH
The music industry can engage audiences with interactive and dynamic DOOH campaigns using real-time measurable data.
The Uncertain Future of Gen Z: Advice for Brands Navigating Economic Crises
By Julia Cramer for Ad Club Insider – Find out how brands can use DOOH to strategically advertise to Gen Z in an era of uncertainty.
Recession-proof your Ad Campaign with DOOH
DOOH allows advertisers to be well-prepared to conquer the financial cataclysm and achieve market share during a recession.
Auto Insurers need to stay insured with DOOH
As more and more drivers hit the road, car insurers can accelerate ahead of the competition with digital out-of-home (DOOH).
On the DOOH Move from NYC to Dublin
Experience the consumer travel journey on a variety of DOOH screens from New York City to Dublin, Ireland.
Telecom Dials in New Marketing Strategies
Programmatic DOOH has made it easier for telecom brands to stand out from the competition with a streamlined and flexible buying approach.
Exciting DOOH Opportunity in Asia
Emerging markets in the Asia-Pacific region are paying attention to the influential power of digital out-of-home (DOOH) advertising.
Consumer Misperceptions of Giftable Billboards
By Julia Cramer for Billboard Insider – Digital technology is fueling a new market for billboards, with Shoutable and Lamar leading the way!
Healthcare Companies can stay insured with DOOH
Hospitals and healthcare teams can educate the public, promote new products and services, and scale ahead of the competition with DOOH.
Get an A+ with DOOH Back-to-School Ads
By Julia Cramer for Ad Club Insider – Brands have a pivotal opportunity to reconnect with students nationwide with DOOH back-to-school ads.
Making a Case for DOOH
DOOH is a great advertising medium to work in the legal services’ favor as more people head outside and take in their surroundings.
How Women Bring Home the DOOH
By Julia Cramer for Billboard Insider – Brands can advertise to women, the market’s biggest spender, with high-visibility, flexible DOOH ads.
Fly First Class with DOOH Airport Advertising
The surge in airport travel is the perfect opportunity for brands to reach relevant audiences throughout their air travel journey with DOOH.
How OOH Influences Audiences Across Industries
OAAA and Harris Poll’s new report reveals OOH plays a major role in driving consumers’ actions and responses across multiple industries.
DOOH is the best policy for pharmaceutical companies
Pharmaceutical companies are sure to boost brand awareness, educate consumers, and promote new products with programmatic DOOH.
Educating The Digital Space With Community Oriented Messaging
By: Rod Berger for Forbes – The world that emerging generations live in is fast becoming a digital environment filled with a mixture of social interaction and learning.
PSA: Brands can no longer be impartial
By Julia Cramer for Ad Club Insider – Discover ways brands can be more intentional and head-on when engaging in societal issues.
Tap into the Spirit of Programmatic DOOH
DOOH is the perfect platform for alcohol brands to promote new and existing products to consumers and increase sales.
OOH is Globally BACK! 12 Days, 11 Flights, 9 Cities, 3 Continents.
By Mike Cooper: Out-of-home (OOH) advertising is making a global comeback in a rewarding, understanding, and relevant way!
Cannes Festival 2022 Takeaways
Our team members share a few key takeaways from the 2022 Cannes Lions International Festival of Creativity.
Using DOOH To Address Industry Disruptions
By Julia Cramer for Billboard Insider – Advertisers can control their messaging and placements with DOOH to address industry disruptions.
Back-to-school OOH campaigns are capturing shoppers’ attention
OAAA and Harris Poll’s new report findings strengthen why OOH influences back-to-school purchasing decisions.
Agility is Key for Advertisers in 2022
Advertisers are shifting their efforts to the oldest form of advertising with a programmatic twist, DOOH, to stay agile and adaptive in 2022.
Get Over the Rainbow-Washing: How Advertisers can create lasting change for the LGBTQI+ community
By Julia Cramer for Ad Club Insider – Find out how companies can move away from rainbow-washing and support the LGBTQI+ community all year.
Digital and Dirt Podcast with Jonathan Gudai
Jonathan Gudai talks with Ian about the power of OOH blended with social media and his new venture, Shoutable, on the Digital + Dirt Podcast.
Why OOH is the Premium Advertising Medium
By Julia Cramer for Billboard Insider – OOH coupled with digital proves to be one of the most underrated ad types driving exceptional reach.
Heighten your DOOH Experience with the Future of AR
Digital out-of-home (DOOH) transcends the future of advertising with the multisensory, interactive experience of Augmented Reality
QR Codes Redemption Era
DOOH combined with QR codes plays a vital role in customer acquisition, brand awareness, and engagement in the advertising landscape.
