News, features, announcements and more.

Browse and read the latest Adomni news and features. Stay up to date by signing up to our newsletter.

For press inquiries, contact:

Luba Giglia

SVP of Marketing

 

Download our 2023 Media Kit

Our recent news is organized by category in the tabs below.

READ ALL
  • READ ALL
  • IN THE NEWS
  • PARTNERSHIPS
  • PODCAST
  • THOUGHT LEADERSHIP
  • TRADESHOWS

Cannes Lions 2024 Key Takeaways

Discover the key takeaways from the 2024 Cannes Lions International Festival of Creativity, spanning topics like AI and the creator economy.

Read More about Cannes Lions 2024 Key Takeaways

Innovator Insights: How Video IRL Transforms Real-World Engagement with Adomni’s Eileen Crossin

Brand Innovators’ Mercedes Cardona interviewed Eileen Crossin about how real-world campaigns create a more engaging and measurable omnichannel experience.

Read More about Innovator Insights: How Video IRL Transforms Real-World Engagement with Adomni’s Eileen Crossin

Unlock Creative Excellence with Adomni’s Cookie DOOH

Meet Cookie DOOH, a dynamic creative services powerhouse within the Adomni ecosystem, crafting impactful content for brands.

Read More about Unlock Creative Excellence with Adomni’s Cookie DOOH

Political IRL Ads and Voter Influence

OAAA and Morning Consult’s report reveals real-world campaigns are the reigning champ in catching voters’ attention this political season!

Read More about Political IRL Ads and Voter Influence

Shopping OTG: Revolutionizing Commerce in the Real World

Here’s why brands are taking advantage of Shopping OTG (On-The-Go), a revolutionizing commerce media, to reach audiences on the move!

Read More about Shopping OTG: Revolutionizing Commerce in the Real World

Adomni and Kochava Unveil New Solution For CTV To Drive Incrementality

Adomni and Kochava’s unveil new solution for CTV to drive incrementality with “Outside In” program with “Outside In” program.

Read More about Adomni and Kochava Unveil New Solution For CTV To Drive Incrementality

Maximize Your Political Ad Investments With Real-World Reach

Find out why Political IRL (In Real Life) is the most effective ad medium to reach voters in the real world!

Read More about Maximize Your Political Ad Investments With Real-World Reach

Elevate the Madness with Video IRL

Video IRL is a seamless and flexible advertising tool to gain maximum exposure during the NCAA Tournament!

Read More about Elevate the Madness with Video IRL

Score BIG with Video IRL during The BIG Game

Put your brand at the heart of Las Vegas during the week leading up to the Big Game with Video IRL with Adomni!

Read More about Score BIG with Video IRL during The BIG Game

Advertising Trends: What does 2024 have in store?

In this article, we highlight four advertising trends that will make a huge impact in 2024, including insights from various industry leaders.

Read More about Advertising Trends: What does 2024 have in store?

A Lookback at 2023 OOH Growth

Dive into the latest report from The Harris Poll and OAAA, exploring the robust expansion of the OOH industry in 2023!

Read More about A Lookback at 2023 OOH Growth

Adomni, TikTok, and Screen Power

By Nancy Shenker for StreetFight – StreetFight sat down with Jonathan Gudai, discussing the alliance formed between TikTok and Adomni.

Read More about Adomni, TikTok, and Screen Power

End-of-year Recap: OOH Insights + Consumer Engagement

Delve into the latest report from The Harris Poll and OAAA, exploring how OOH captured audience attention and engagement in 2023!

Read More about End-of-year Recap: OOH Insights + Consumer Engagement

Key Takeaways from Advertising Week NY 2023

Explore Advertising Week’s key takeaways, including TikTok ads on real-world screens to how Barbie took the world by storm this summer.

Read More about Key Takeaways from Advertising Week NY 2023

Navigating the Marketing Landscape

In this article, we dive more in-depth into each marketing platform and evaluate their advantages and drawbacks.

Read More about Navigating the Marketing Landscape

Adomni Partners with TikTok to Extend the Platform’s Advertising ‘Out of Phone’

TikTok marketers can scale their TikTok ad campaigns on 800,000+ outdoor and indoor video-enabled digital screens in the real world with Adomni!

Read More about Adomni Partners with TikTok to Extend the Platform’s Advertising ‘Out of Phone’

OOH Impact: Home, Hotel, and Legal Ads

The OAAA and The Harris Poll’s findings show that OOH advertising has a significant impact on audiences across different product categories.

Read More about OOH Impact: Home, Hotel, and Legal Ads

Capitalizing on OOH Amidst Holiday Shopping and Travel

The OAAA and The Harris Poll’s report shows a rise in consumer spending + holiday travel, providing tons of opportunities for OOH advertisers!

Read More about Capitalizing on OOH Amidst Holiday Shopping and Travel

DOOH: The Winning Political Platform

Target voters, achieve mass reach, and secure your path to election success with the power of digital out-of-home (DOOH) advertising!

Read More about DOOH: The Winning Political Platform

Navigating the DOOH Consumer Journey during Black Friday

Embark on the DOOH consumer journey to help brands achieve their goals during the Black Friday shopping frenzy.

Read More about Navigating the DOOH Consumer Journey during Black Friday

Striking the Perfect Creative Balance with DOOH

Brands are using these DOOH strategies to enhance their creative output and ensure sustained audience engagement.

Read More about Striking the Perfect Creative Balance with DOOH

Unwrapping Holiday Success with OOH and Creator Marketing

A recent survey found that influencer marketing and brands are joining forces to connect with audiences during the holiday season!

Read More about Unwrapping Holiday Success with OOH and Creator Marketing

Influencer + OOH: A Powerful Combo for Gen Z Engagement

Adomni and Shoutable are changing the creator marketing experience to reach Gen Z audiences – anytime, anywhere!

Read More about Influencer + OOH: A Powerful Combo for Gen Z Engagement

DOOH Resilience: Combating Shifting Industry Disruptions

Forward-thinking advertisers are shifting to digital out-of-home (DOOH) advertising to navigate societal and economic changes.

Read More about DOOH Resilience: Combating Shifting Industry Disruptions

DOOH’s Game-Changing Impact on Fall Sports!

We delve in and see how different industries can utilize the power of DOOH during major fall sporting events to engage their audiences.

Read More about DOOH’s Game-Changing Impact on Fall Sports!

DOOH + Social Media Create a Positive Feedback Loop

Integrating DOOH with social media creates an ongoing feedback loop, prolonging the campaign’s reach and amplifying its influence!

Read More about DOOH + Social Media Create a Positive Feedback Loop

Inside TikTok’s Out-of-Home Marketing Approach As It Expands Further Beyond Mobile

By Gillian Follett for AdAge – TikTok has partnered with several digital media networks as part of a larger push into DOOH

Read More about Inside TikTok’s Out-of-Home Marketing Approach As It Expands Further Beyond Mobile

Boosted Engagements: The Power of OOH and Social Media

OOH offers a unique opportunity to create impactful, real-world connections while complementing social media engagement!

Read More about Boosted Engagements: The Power of OOH and Social Media

Social Media Campaigns Amplified with DOOH

In this article, we explore how adding DOOH into the media mix dramatically increases the efficacy of social media campaigns.

Read More about Social Media Campaigns Amplified with DOOH

Last-Minute DOOH Strategies for Back-to-School

Here is a sneak peek at how advertisers can connect with back-to-school shoppers using digital out-of-home (DOOH) advertising.

Read More about Last-Minute DOOH Strategies for Back-to-School

OOH Uncut Podcast: Jonathan Gudai

Jonathan Gudai, CEO of Adomni, joins host Rick Robinson, CEO of PJX Media, on OOH Uncut, a podcast featuring leaders in the OOH world.

Read More about OOH Uncut Podcast: Jonathan Gudai

Advertising Mid-Year Check-In

Let’s explore advertising insights experts and forecasters provide about what to expect for the remainder of the year.

Read More about Advertising Mid-Year Check-In

Cannes Festival 2023 Takeaways

Discover the key takeaways from the 2023 Cannes Lions International Festival of Creativity, spanning topics such as AI to the creator economy!

Read More about Cannes Festival 2023 Takeaways

Creator Marketing Extended to Real-world Screens

Discover how OOH advertising reshapes creator marketing by bridging the gap between the online and offline worlds.

Read More about Creator Marketing Extended to Real-world Screens

Influential partners with Adomni to push creator content beyond social media to digital OOH

By Antoinette Siu for Digiday – Influencer marketing firm Influential has teamed up with ad platform Adomni to boost its creator content in digital out-of-home spaces.

Read More about Influential partners with Adomni to push creator content beyond social media to digital OOH

OOH Revolutionizes the Retail and Influencer Realm

OAAA and Morning Consult’s recent report unveils the profound impact of OOH advertising on the retail and influencer marketing industry!

Read More about OOH Revolutionizes the Retail and Influencer Realm

Full-Motion DOOH: Driving ROI, Results, and a Whole Lot of Awareness

The evolution of full-motion DOOH has unfolded expectations, shattering the belief that is a forgettable and untraceable channel!

Read More about Full-Motion DOOH: Driving ROI, Results, and a Whole Lot of Awareness

DOOH Proof for DTC Brands

Learn about the proven DOOH strategies DTC brands have employed to achieve success in this dynamic market!

Read More about DOOH Proof for DTC Brands

Kubient and Adomni Announce Definitive Merger Agreement

Kubient, Inc. (NasdaqCM: KBNT, KBNTW) , a cloud-based software platform for digital advertising, and Adomni Inc. (“Adomni”) today announced they have entered into a definitive merger agreement, pursuant to which Adomni will merge with and into a wholly-owned subsidiary of Kubient.

Read More about Kubient and Adomni Announce Definitive Merger Agreement

DOOH Proof for QSR

Dive into some QSR case studies and see how these companies unleashed the power of DOOH to create a recipe for success!

Read More about DOOH Proof for QSR

Ride the Summer Travel Wave with DOOH

With DOOH, advertisers can strategically position their summer campaigns to reach travelers, maximizing engagement and driving better results!

Read More about Ride the Summer Travel Wave with DOOH

The Future of AI-Powered DOOH Ads

By Julia Cramer for Billboard Insider – Find out how AI-Powered DOOH optimizes advertisers’ campaign performance and boosts brand engagement!

Read More about The Future of AI-Powered DOOH Ads

DOOH Proof for Retail Brands

Explore the significance and power of digital out-of-home (DOOH) advertising with these real-life retail brand campaigns!

Read More about DOOH Proof for Retail Brands

DOOH Proof for CPG brands

Find out how these CPG marketers outsmarted their competition and captured consumer attention with the power of DOOH!

Read More about DOOH Proof for CPG brands

OOH Ads influence 4 verticals: Pharma, Streaming, Luxury, Alcohol

OAAA and Harris Poll’s latest findings show OOH influences audiences across various product verticals.

Read More about OOH Ads influence 4 verticals: Pharma, Streaming, Luxury, Alcohol

OOH Takes the Lead as Fastest Growing Medium of 2023

It’s official! Magna and OAAA have reported that OOH advertising is the fastest-growing medium of the year!

Read More about OOH Takes the Lead as Fastest Growing Medium of 2023

DOOH It Right: Boosting Your Brand’s Likeability Online!

Amidst all the noise, advertisers can keep it real, make a splash, and amplify their online presence with DOOH advertising!

Read More about DOOH It Right: Boosting Your Brand’s Likeability Online!

Advertising Goes Green with DOOH

Adopt an eco-friendly advertising approach with DOOH – a sustainable alternative to traditional print and display advertising.

Read More about Advertising Goes Green with DOOH

Consumers Are Dominating the Internet, and now DOOH?

Given the effectiveness of UGC ads in social media campaigns, we have every reason to believe UGC will go above and beyond on DOOH screens.

Read More about Consumers Are Dominating the Internet, and now DOOH?

DOOH Exceeds Advertising Expectations

By Julia Cramer for Billboard Insider – The fluidity of DOOH accelerates beyond advertising, transforming campaigns into a stage or QSR!

Read More about DOOH Exceeds Advertising Expectations

OOH Captures Attention and Drives Real Results

OAAA and Morning Consult’s latest report reveals OOH is the reigning champ in catching consumers’ attention and driving real actions.

Read More about OOH Captures Attention and Drives Real Results

International Women’s Day: Q&A with Female Adomni Leaders

For International Women’s Day, four female Adomni leaders discussed gender biases and how women can thrive in a male-dominated industry.

Read More about International Women’s Day: Q&A with Female Adomni Leaders

Women’s Representation in Tech and OOH

Despite advances in gender equity, women and girls still face discrimination and disproportionate economic opportunity worldwide.

Read More about Women’s Representation in Tech and OOH

How DOOH can Amplify Black Voices

Brands can play a role in amplifying Black voices and raising awareness of ongoing issues of racial justice through DOOH.

Read More about How DOOH can Amplify Black Voices

OOH is Coming Out Stronger in 2023 and beyond

By Julia Cramer for Billboard Insider – We take a look at OOH growth factors and how these will revolutionize outdoor advertising in 2023.

Read More about OOH is Coming Out Stronger in 2023 and beyond

Across The Desk with Adomni’s Jonathan Gudai

By Katy Scanlan for OAAA – OAAA sits down with Jonathan Gudai, CEO of Adomni + Shoutable, to discuss the latest insights and trends in OOH.

Read More about Across The Desk with Adomni’s Jonathan Gudai

Exploring the Potential of DOOH in the Metaverse

The emergence of the metaverse comes with an unexplored and exhilarating future for in-game DOOH advertising!

Read More about Exploring the Potential of DOOH in the Metaverse

DOOH: The Champion of Football’s Biggest Night

Find out how brands have the opportunity to flexibly reach sports fans and bettors before, during and after the Big Game with DOOH!

Read More about DOOH: The Champion of Football’s Biggest Night

Acquire Digital, Adomni announce DOOH partnership

Acquire Digital, a self-service digital signage and software firm, has announced its partnership with Adomni.

Read More about Acquire Digital, Adomni announce DOOH partnership

What we can learn from top 5 OOH spenders of 2022

Let’s take a look at the top five OOH spenders in 2022 and why they made such a splash in the OOH sector last year.

Read More about What we can learn from top 5 OOH spenders of 2022

The Past, Present, and Future of OOH Measurement

By Julia Cramer for Billboard Insider – Let’s dive into the past, present, and future of out-of-home (OOH) measurement.

Read More about The Past, Present, and Future of OOH Measurement

How is targeting evolving in digital out-of-home?

By Catherine Cribbin for The Drum – IAB UK asked a group of its members to explore how the evolution of OOH and its possibilities.

Read More about How is targeting evolving in digital out-of-home?

Extend User Generated Content to the Physical World

By Julia Cramer for Shoutable – Shoutable has made it possible for customers to share brands’ content in the physical world!

Read More about Extend User Generated Content to the Physical World

DOO(H)MSDAY Preparation: Best Practices on how to combat Cyber Attacks

By Julia Cramer for Billboard Insider – Here are some shared best practices businesses can take to prepare for their next cyber threat.

Read More about DOO(H)MSDAY Preparation: Best Practices on how to combat Cyber Attacks

DOOH Trends: What does 2023 have in store?

Let’s take a look at what’s in store for digital out-of-home (DOOH) advertising in 2023 and how marketers can be ready.

Read More about DOOH Trends: What does 2023 have in store?

A Guide to Ad Strategy during Election Season

By Julia Cramer for Ad Club Insider – How brands can remain authentic and stop the spread of misinformation in the wake of election season.

Read More about A Guide to Ad Strategy during Election Season

How DOOH Can Remain Transparent in the Data Privacy Era

By Julia Cramer for Billboard Insider – We are entering an era focused on privacy, and DOOH needs to be ready!

Read More about How DOOH Can Remain Transparent in the Data Privacy Era

Digital and Dirt Podcast DPAA Edition

Ian takes us backstage at the DPAA Summit in New York to talk to industry leaders, including Jonathan Gudai, on the Digital + Dirt Podcast.

Read More about Digital and Dirt Podcast DPAA Edition

Prepare for Holiday Shopping and Travel Surge with DOOH

OAAA and Harris Poll’s latest findings demonstrate OOH is making great strides regarding shopping and travel this holiday season!

Read More about Prepare for Holiday Shopping and Travel Surge with DOOH

Leap into the Creator-Powered Advertising Future: Web3.0 and DOOH

By Julia Cramer for Ad Club Insider – Let’s gear up for Advertising Week by taking a deep dive into the future of the creator economy.

Read More about Leap into the Creator-Powered Advertising Future: Web3.0 and DOOH

DOOH Strategy for Black Friday Sales Success

Engage with shoppers at critical points in their Black Friday consumer journey with digital out-of-home (DOOH) advertising.

Read More about DOOH Strategy for Black Friday Sales Success

Adomni acquires Adstash to bolster programmatic offering and scale Shoutable

Adomni announces its acquisition of Adstash, a Canadian-based solution that empowers digital signage networks with industry-leading tools.

Read More about Adomni acquires Adstash to bolster programmatic offering and scale Shoutable

Make the Most of Leftover DOOH Space

By Julia Cramer for Billboard Insider – Media owners can benefit from leftover DOOH space by using it as an ad, TV screen, or even an easel.

Read More about Make the Most of Leftover DOOH Space

DOOH for One: How Advertisers Are Mingling with Singles

The relevancy and flexibility of DOOH is driving unfathomable results to the OOH sector, connecting brands with singles – anytime, anywhere.

Read More about DOOH for One: How Advertisers Are Mingling with Singles

Topping the Charts with DOOH

The music industry can engage audiences with interactive and dynamic DOOH campaigns using real-time measurable data.

Read More about Topping the Charts with DOOH

The Uncertain Future of Gen Z: Advice for Brands Navigating Economic Crises

By Julia Cramer for Ad Club Insider – Find out how brands can use DOOH to strategically advertise to Gen Z in an era of uncertainty.

Read More about The Uncertain Future of Gen Z: Advice for Brands Navigating Economic Crises

Recession-proof your Ad Campaign with DOOH

DOOH allows advertisers to be well-prepared to conquer the financial cataclysm and achieve market share during a recession.

Read More about Recession-proof your Ad Campaign with DOOH

Auto Insurers need to stay insured with DOOH

As more and more drivers hit the road, car insurers can accelerate ahead of the competition with digital out-of-home (DOOH).

Read More about Auto Insurers need to stay insured with DOOH

On the DOOH Move from NYC to Dublin

Experience the consumer travel journey on a variety of DOOH screens from New York City to Dublin, Ireland.

Read More about On the DOOH Move from NYC to Dublin

Telecom Dials in New Marketing Strategies

Programmatic DOOH has made it easier for telecom brands to stand out from the competition with a streamlined and flexible buying approach.

Read More about Telecom Dials in New Marketing Strategies

Exciting DOOH Opportunity in Asia

Emerging markets in the Asia-Pacific region are paying attention to the influential power of digital out-of-home (DOOH) advertising.

Read More about Exciting DOOH Opportunity in Asia

Consumer Misperceptions of Giftable Billboards

By Julia Cramer for Billboard Insider – Digital technology is fueling a new market for billboards, with Shoutable and Lamar leading the way!

Read More about Consumer Misperceptions of Giftable Billboards

Healthcare Companies can stay insured with DOOH

Hospitals and healthcare teams can educate the public, promote new products and services, and scale ahead of the competition with DOOH.

Read More about Healthcare Companies can stay insured with DOOH

Get an A+ with DOOH Back-to-School Ads

By Julia Cramer for Ad Club Insider – Brands have a pivotal opportunity to reconnect with students nationwide with DOOH back-to-school ads.

Read More about Get an A+ with DOOH Back-to-School Ads

Making a Case for DOOH

DOOH is a great advertising medium to work in the legal services’ favor as more people head outside and take in their surroundings.

Read More about Making a Case for DOOH

How Women Bring Home the DOOH

By Julia Cramer for Billboard Insider – Brands can advertise to women, the market’s biggest spender, with high-visibility, flexible DOOH ads.

Read More about How Women Bring Home the DOOH

Fly First Class with DOOH Airport Advertising

The surge in airport travel is the perfect opportunity for brands to reach relevant audiences throughout their air travel journey with DOOH.

Read More about Fly First Class with DOOH Airport Advertising

How OOH Influences Audiences Across Industries

OAAA and Harris Poll’s new report reveals OOH plays a major role in driving consumers’ actions and responses across multiple industries.

Read More about How OOH Influences Audiences Across Industries

DOOH is the best policy for pharmaceutical companies

Pharmaceutical companies are sure to boost brand awareness, educate consumers, and promote new products with programmatic DOOH.

Read More about DOOH is the best policy for pharmaceutical companies

Educating The Digital Space With Community Oriented Messaging

By: Rod Berger for Forbes – The world that emerging generations live in is fast becoming a digital environment filled with a mixture of social interaction and learning.

Read More about Educating The Digital Space With Community Oriented Messaging

PSA: Brands can no longer be impartial

By Julia Cramer for Ad Club Insider – Discover ways brands can be more intentional and head-on when engaging in societal issues.

Read More about PSA: Brands can no longer be impartial

Tap into the Spirit of Programmatic DOOH

DOOH is the perfect platform for alcohol brands to promote new and existing products to consumers and increase sales.

Read More about Tap into the Spirit of Programmatic DOOH

OOH is Globally BACK! 12 Days, 11 Flights, 9 Cities, 3 Continents.

By Mike Cooper: Out-of-home (OOH) advertising is making a global comeback in a rewarding, understanding, and relevant way!

Read More about OOH is Globally BACK! 12 Days, 11 Flights, 9 Cities, 3 Continents.

Cannes Festival 2022 Takeaways

Our team members share a few key takeaways from the 2022 Cannes Lions International Festival of Creativity.

Read More about Cannes Festival 2022 Takeaways

Using DOOH To Address Industry Disruptions

By Julia Cramer for Billboard Insider – Advertisers can control their messaging and placements with DOOH to address industry disruptions.

Read More about Using DOOH To Address Industry Disruptions

Back-to-school OOH campaigns are capturing shoppers’ attention

OAAA and Harris Poll’s new report findings strengthen why OOH influences back-to-school purchasing decisions.

Read More about Back-to-school OOH campaigns are capturing shoppers’ attention

Agility is Key for Advertisers in 2022

Advertisers are shifting their efforts to the oldest form of advertising with a programmatic twist, DOOH, to stay agile and adaptive in 2022.

Read More about Agility is Key for Advertisers in 2022

Get Over the Rainbow-Washing: How Advertisers can create lasting change for the LGBTQI+ community

By Julia Cramer for Ad Club Insider – Find out how companies can move away from rainbow-washing and support the LGBTQI+ community all year.

Read More about Get Over the Rainbow-Washing: How Advertisers can create lasting change for the LGBTQI+ community

Digital and Dirt Podcast with Jonathan Gudai

Jonathan Gudai talks with Ian about the power of OOH blended with social media and his new venture, Shoutable, on the Digital + Dirt Podcast.

Read More about Digital and Dirt Podcast with Jonathan Gudai