Let’s explore what industry experts anticipate for the year ahead in 2025 and how advertisers can prepare.
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Let’s explore what industry experts anticipate for the year ahead in 2025 and how advertisers can prepare.
Ian goes behind-the-scenes at the DPAA Summit in NYC to talk to industry leaders, including Jonathan Gudai, on the Digital + Dirt Podcast.
Discover how Adomni’s self-serve guide can help you launch successful real-world campaigns. Get started today!
Check out these effective strategies brands can utilize to maximize Video In Real Life (IRL) during the holiday season.
OAAA and Harris Poll’s recent report unveils the profound impact of real-world screens in driving consumer behavior!
Check out these effective strategies brands can utilize to maximize Video In Real Life (IRL) during Black Friday season.
Go for the touchdown and gear up for the 2024 NFL Season with these winning Video In Real Life (IRL) strategies!
Discover the key takeaways from the 2024 Cannes Lions International Festival of Creativity, spanning topics like AI and the creator economy.
Brand Innovators’ Mercedes Cardona interviewed Eileen Crossin about how real-world campaigns create a more engaging and measurable omnichannel experience.
Meet Cookie DOOH, a dynamic creative services powerhouse within the Adomni ecosystem, crafting impactful content for brands.
OAAA and Morning Consult’s report reveals real-world campaigns are the reigning champ in catching voters’ attention this political season!
Here’s why brands are taking advantage of Shopping OTG (On-The-Go), a revolutionizing commerce media, to reach audiences on the move!
Adomni and Kochava’s unveil new solution for CTV to drive incrementality with “Outside In” program with “Outside In” program.
Find out why Political IRL (In Real Life) is the most effective ad medium to reach voters in the real world!
Video IRL is a seamless and flexible advertising tool to gain maximum exposure during the NCAA Tournament!
Put your brand at the heart of Las Vegas during the week leading up to the Big Game with Video IRL with Adomni!
In this article, we highlight four advertising trends that will make a huge impact in 2024, including insights from various industry leaders.
Dive into the latest report from The Harris Poll and OAAA, exploring the robust expansion of the OOH industry in 2023!
By Nancy Shenker for StreetFight – StreetFight sat down with Jonathan Gudai, discussing the alliance formed between TikTok and Adomni.
Delve into the latest report from The Harris Poll and OAAA, exploring how OOH captured audience attention and engagement in 2023!
Explore Advertising Week’s key takeaways, including TikTok ads on real-world screens to how Barbie took the world by storm this summer.
In this article, we dive more in-depth into each marketing platform and evaluate their advantages and drawbacks.
TikTok marketers can scale their TikTok ad campaigns on 800,000+ outdoor and indoor video-enabled digital screens in the real world with Adomni!
The OAAA and The Harris Poll’s findings show that OOH advertising has a significant impact on audiences across different product categories.
The OAAA and The Harris Poll’s report shows a rise in consumer spending + holiday travel, providing tons of opportunities for OOH advertisers!
Target voters, achieve mass reach, and secure your path to election success with the power of digital out-of-home (DOOH) advertising!
Embark on the DOOH consumer journey to help brands achieve their goals during the Black Friday shopping frenzy.
Brands are using these DOOH strategies to enhance their creative output and ensure sustained audience engagement.
A recent survey found that influencer marketing and brands are joining forces to connect with audiences during the holiday season!
Adomni and Shoutable are changing the creator marketing experience to reach Gen Z audiences – anytime, anywhere!
Forward-thinking advertisers are shifting to digital out-of-home (DOOH) advertising to navigate societal and economic changes.
We delve in and see how different industries can utilize the power of DOOH during major fall sporting events to engage their audiences.
Integrating DOOH with social media creates an ongoing feedback loop, prolonging the campaign’s reach and amplifying its influence!
By Gillian Follett for AdAge – TikTok has partnered with several digital media networks as part of a larger push into DOOH
OOH offers a unique opportunity to create impactful, real-world connections while complementing social media engagement!
In this article, we explore how adding DOOH into the media mix dramatically increases the efficacy of social media campaigns.
Here is a sneak peek at how advertisers can connect with back-to-school shoppers using digital out-of-home (DOOH) advertising.
Jonathan Gudai, CEO of Adomni, joins host Rick Robinson, CEO of PJX Media, on OOH Uncut, a podcast featuring leaders in the OOH world.
Let’s explore advertising insights experts and forecasters provide about what to expect for the remainder of the year.
Discover the key takeaways from the 2023 Cannes Lions International Festival of Creativity, spanning topics such as AI to the creator economy!
Discover how OOH advertising reshapes creator marketing by bridging the gap between the online and offline worlds.
By Antoinette Siu for Digiday – Influencer marketing firm Influential has teamed up with ad platform Adomni to boost its creator content in digital out-of-home spaces.
OAAA and Morning Consult’s recent report unveils the profound impact of OOH advertising on the retail and influencer marketing industry!
The evolution of full-motion DOOH has unfolded expectations, shattering the belief that is a forgettable and untraceable channel!
Learn about the proven DOOH strategies DTC brands have employed to achieve success in this dynamic market!
Kubient, Inc. (NasdaqCM: KBNT, KBNTW) , a cloud-based software platform for digital advertising, and Adomni Inc. (“Adomni”) today announced they have entered into a definitive merger agreement, pursuant to which Adomni will merge with and into a wholly-owned subsidiary of Kubient.
Dive into some QSR case studies and see how these companies unleashed the power of DOOH to create a recipe for success!
With DOOH, advertisers can strategically position their summer campaigns to reach travelers, maximizing engagement and driving better results!
By Julia Cramer for Billboard Insider – Find out how AI-Powered DOOH optimizes advertisers’ campaign performance and boosts brand engagement!
Explore the significance and power of digital out-of-home (DOOH) advertising with these real-life retail brand campaigns!
Find out how these CPG marketers outsmarted their competition and captured consumer attention with the power of DOOH!
OAAA and Harris Poll’s latest findings show OOH influences audiences across various product verticals.
It’s official! Magna and OAAA have reported that OOH advertising is the fastest-growing medium of the year!
OAAA and Harris Poll’s latest findings show OOH is engaging shoppers during the spring and summer season!
Amidst all the noise, advertisers can keep it real, make a splash, and amplify their online presence with DOOH advertising!
Adopt an eco-friendly advertising approach with DOOH – a sustainable alternative to traditional print and display advertising.
Given the effectiveness of UGC ads in social media campaigns, we have every reason to believe UGC will go above and beyond on DOOH screens.
By Julia Cramer for Billboard Insider – The fluidity of DOOH accelerates beyond advertising, transforming campaigns into a stage or QSR!
OAAA and Morning Consult’s latest report reveals OOH is the reigning champ in catching consumers’ attention and driving real actions.
For International Women’s Day, four female Adomni leaders discussed gender biases and how women can thrive in a male-dominated industry.
Despite advances in gender equity, women and girls still face discrimination and disproportionate economic opportunity worldwide.
Brands can play a role in amplifying Black voices and raising awareness of ongoing issues of racial justice through DOOH.
By Julia Cramer for Billboard Insider – We take a look at OOH growth factors and how these will revolutionize outdoor advertising in 2023.
By Katy Scanlan for OAAA – OAAA sits down with Jonathan Gudai, CEO of Adomni + Shoutable, to discuss the latest insights and trends in OOH.
The emergence of the metaverse comes with an unexplored and exhilarating future for in-game DOOH advertising!
Find out how brands have the opportunity to flexibly reach sports fans and bettors before, during and after the Big Game with DOOH!
Acquire Digital, a self-service digital signage and software firm, has announced its partnership with Adomni.
Let’s take a look at the top five OOH spenders in 2022 and why they made such a splash in the OOH sector last year.
By Julia Cramer for Billboard Insider – Let’s dive into the past, present, and future of out-of-home (OOH) measurement.
By Catherine Cribbin for The Drum – IAB UK asked a group of its members to explore how the evolution of OOH and its possibilities.
By Julia Cramer for Shoutable – Shoutable has made it possible for customers to share brands’ content in the physical world!
By Julia Cramer for Billboard Insider – Here are some shared best practices businesses can take to prepare for their next cyber threat.
Let’s take a look at what’s in store for digital out-of-home (DOOH) advertising in 2023 and how marketers can be ready.
By Julia Cramer for Ad Club Insider – How brands can remain authentic and stop the spread of misinformation in the wake of election season.
By Julia Cramer for Billboard Insider – We are entering an era focused on privacy, and DOOH needs to be ready!
Ian takes us backstage at the DPAA Summit in New York to talk to industry leaders, including Jonathan Gudai, on the Digital + Dirt Podcast.
OAAA and Harris Poll’s latest findings demonstrate OOH is making great strides regarding shopping and travel this holiday season!
By Julia Cramer for Ad Club Insider – Let’s gear up for Advertising Week by taking a deep dive into the future of the creator economy.
Engage with shoppers at critical points in their Black Friday consumer journey with digital out-of-home (DOOH) advertising.
Adomni announces its acquisition of Adstash, a Canadian-based solution that empowers digital signage networks with industry-leading tools.
By Julia Cramer for Billboard Insider – Media owners can benefit from leftover DOOH space by using it as an ad, TV screen, or even an easel.
The relevancy and flexibility of DOOH is driving unfathomable results to the OOH sector, connecting brands with singles – anytime, anywhere.
The music industry can engage audiences with interactive and dynamic DOOH campaigns using real-time measurable data.
By Julia Cramer for Ad Club Insider – Find out how brands can use DOOH to strategically advertise to Gen Z in an era of uncertainty.
DOOH allows advertisers to be well-prepared to conquer the financial cataclysm and achieve market share during a recession.
As more and more drivers hit the road, car insurers can accelerate ahead of the competition with digital out-of-home (DOOH).
Experience the consumer travel journey on a variety of DOOH screens from New York City to Dublin, Ireland.
Programmatic DOOH has made it easier for telecom brands to stand out from the competition with a streamlined and flexible buying approach.
Emerging markets in the Asia-Pacific region are paying attention to the influential power of digital out-of-home (DOOH) advertising.
By Julia Cramer for Billboard Insider – Digital technology is fueling a new market for billboards, with Shoutable and Lamar leading the way!
Hospitals and healthcare teams can educate the public, promote new products and services, and scale ahead of the competition with DOOH.
By Julia Cramer for Ad Club Insider – Brands have a pivotal opportunity to reconnect with students nationwide with DOOH back-to-school ads.
DOOH is a great advertising medium to work in the legal services’ favor as more people head outside and take in their surroundings.
By Julia Cramer for Billboard Insider – Brands can advertise to women, the market’s biggest spender, with high-visibility, flexible DOOH ads.
The surge in airport travel is the perfect opportunity for brands to reach relevant audiences throughout their air travel journey with DOOH.
OAAA and Harris Poll’s new report reveals OOH plays a major role in driving consumers’ actions and responses across multiple industries.
Pharmaceutical companies are sure to boost brand awareness, educate consumers, and promote new products with programmatic DOOH.
By: Rod Berger for Forbes – The world that emerging generations live in is fast becoming a digital environment filled with a mixture of social interaction and learning.
By Julia Cramer for Ad Club Insider – Discover ways brands can be more intentional and head-on when engaging in societal issues.
DOOH is the perfect platform for alcohol brands to promote new and existing products to consumers and increase sales.