Adomni Sees Significant Growth in U.S. Operations Amid Higher Demand for Digital Out-of-Home Advertising
Company’s momentum reflects shifts in consumer behavior and a trend toward tighter consumer privacy
Published: November 16, 2021
NEW YORK--(BUSINESS WIRE)--Adomni, the leading programmatic digital out-of-home advertising planning and buying platform, today announced significant growth in its U.S. operations. In the past year, the company grew its ad revenues over 1,200% and has raised more than $30 million in new growth capital.
Much of the growth in ad revenues are from front digital ad buyers who historically have not planned or bought digital out-of-home (DOOH). As major brands rethink their advertising playbook, Adomni and programmatic DOOH have emerged as a powerful way to capture consumer attention and drive performance marketing outcomes.
“Fueled by shifts in consumer behavior and a trend toward tighter consumer privacy on mobile devices and in web browsers, DOOH advertising is currently hot,” said Jonathan Gudai, co-founder and CEO of Adomni. “The oldest ad medium, out-of-home, is digitizing at a rapid rate and programmatic buying and selling is exponentially growing its share of all digital out-of-home campaigns.”
“Adomni is at the forefront of programmatic DOOH, with over 500,000 connected digital out-of-home screens that are able to be reached through an easy-to-use online planning and buying platform,” said Mike Cooper, who recently joined as global president and CRO of Adomni.
Steven Van Blarcom also recently joined the company as senior vice president of growth and business development. Adomni plans to more than double its staff over the next year.
Other recent achievements:
- Adomni formed an exclusive partnership with the largest sports data company in the world – Sportradar – to bring new sports betting advertising capabilities to the DOOH space.
- Adomni has struck an exclusive partnership with the new holding company agency Meet the People.
- Adomni and JC Decaux, the largest media owner in the world, will programmatically integrate through the VIOOH SSP by the end of 2021, enabling new DOOH screens in over a dozen countries around the world to be reachable through the Adomni DSP.
Here’s what Adomni clients are saying:
“It’s always exciting to find new ways to connect with people and I loved the idea of being able to have my Kylie Skin campaign show up on billboards simultaneously across the whole country, to tie in with everything I was doing on social media to promote my skincare launch.”
- Kylie Jenner, CEO, Kylie Cosmetics
“Digital out of home is certainly an always-on channel and Adomni checks all the boxes that we need to keep driving our performance marketing efforts—from targeting capabilities to having more flexibility with our dayparting media to activating dynamic creative and scaling up or down quickly.”
- Kristopher Cichoski, executive director of media buying, WynnBET
“Out of home advertising has the ability to reach the masses by cutting through digital noise, which is largely seen today with consumers suffering from digital device burnout. Programmatic out-of-home allows us to be fluid with budgets, target customers only through a certain time period during the day, and update campaign creative easily.”
- Touria Carson, senior manager of growth and digital marketing, Thorne
“Whether we are promoting our pay-per-views a week in advance or making a last-minute push to sell tickets the day of the fight, 100% of our out-of-home advertising starts on Adomni.com.”
- Dana White, president, UFC
Adomni is a programmatic advertising platform that easily connects brands with on-the-go consumers via real-world digital screens. Advertisers can target audiences using mobile location data and launch campaigns in minutes, using one of the largest DOOH networks in the world. Currently, the Adomni platform offers access to over 70 billion monthly impressions on hundreds of thousands of digital screens across the U.S., Canada, EMEA and APAC.