By Judy Mottl for Digital Signage Today: Luba Giglia explains how the Taylor Swift + Travis Kelce wedding spotlighted DOOH's growing role in amplifying cultural moments and viral public announcements.

By Kathleen Sampey for StreetFight: Luba Giglia shares how hyper-local planning for cultural moments like Pride can drive real engagement.

By Kathleen Sampey for StreetFight Mag: Luba Giglia shares why DOOH may be the most valuable World Cup asset a marketer can have.

By Luba Giglia for OOH Today: Luba Giglia shares why the World Cup’s biggest marketing opportunity is not global reach, but localized, culture-driven fan engagement powered by real-time DOOH strategy.

By Grace Harmon for eMarketer: Luba Giglia shares how Coachella still offers marketers major opportunities for brand awareness + conversion.

By Kathleen Sampey for StreetFight: Luba Giglia sat down with StreetFight to discuss how brands can capitalize on cold-weather seasons with DOOH.

By Margo Waldrop for The Drum: With the NCAA tournament now in its Sweet 16 stage, AdOmni’s Luba Giglia explains why restraint, regional discipline and flexible creative define what works in live sports.

Luba Giglia, along others, shares how responsive regional DOOH helped one live sports campaign stay relevant as tournament momentum built.

By Luba Giglia for Cynopsis: Live sports like March Madness are unpredictable, and DOOH is emerging as a more responsive media channel.

By Travis Clark for The Current – As Netflix tests live sports partnerships, Luba Giglia weighs in on how advertisers can extend + measure moments to drive unified reach and performance.