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Broadsign’s Big Move Isn’t The Endgame. It’s The Opening Gambit

By Jonathan Gudai for AdExchanger: Broadsign’s acquisition of Place Exchange marks a pivotal moment in programmatic DOOH. In this analysis, Jonathan Gudai discusses why the move is less of an endgame and more of an opening gambit, reshaping infrastructure, accelerating consolidation, and signaling what major players may do next.

Continue ReadingBroadsign’s Big Move Isn’t The Endgame. It’s The Opening Gambit
  • Post published:December 3, 2025
  • Post category:IN THE NEWS

Broadsign Acquisition Of Place Exchange Raises Comments

By OOH Today: Broadsign’s acquisition of Place Exchange signals a major consolidation in programmatic digital out-of-home, combining global inventory, advanced SSP technology and data-driven workflows. Industry leaders — including AdOmni’s Jonathan Gudai — call it just the “opening move” toward a more unified, scalable and measurable OOH ecosystem.

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  • Post published:December 2, 2025
  • Post category:IN THE NEWS

From Creation to Distribution: How GenAI Is Transforming the Video Advertising Playbook

By Jonathan Gudai for Cynopsis: GenAI has revolutionized video ad creation, but the real challenge is distribution. Learn how to break free from siloed workflows and use AI to create seamless, omnichannel campaigns that reach your audience across every screen, from CTV to digital billboards.

Continue ReadingFrom Creation to Distribution: How GenAI Is Transforming the Video Advertising Playbook
  • Post published:August 19, 2025
  • Post category:IN THE NEWS

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