Digital Out-of-Home: A Re-Emerging Medium for Franchise Brands

By Steve Schildwachter for Franchising.com “Re-emerging,” is appropriate because digital out-of-home has caught up to modern ad standards. And it will be a critical way to connect with re-emerging consumers getting out and about in 2021 after the quarantine of 2020.

Continue Reading Digital Out-of-Home: A Re-Emerging Medium for Franchise Brands
  • Post published:January 11, 2021
  • Post category:IN THE NEWS

Uber OOH plans ad network expansion to Chicago, LA in Q4

By Natalie Koltun for Mobile Marketer Uber plans to expand its cartop advertising network, Uber OOH powered by Adomni, to Chicago and Los Angeles in Q4, Uber Cartops Lead Garrett Spitzer said Thursday on a virtual panel during the Digital Place-based Advertising Association's video summit.

Continue Reading Uber OOH plans ad network expansion to Chicago, LA in Q4
  • Post published:October 19, 2020
  • Post category:IN THE NEWS

pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit

By Bhawana Anand for Media 4 Growth pDOOH can bring the outdoor medium onto a level playing field with other channels. A panel discussion pointed to the various features of programmatic DOOH that help OOH to be at par with mainline advertising channels.

Continue Reading pDOOH lends spurs to omnichannel plans: Experts at DPAA Summit
  • Post published:October 14, 2020
  • Post category:IN THE NEWS

Political Advertisers Turn To No-Skip DOOH To Reach Voters

By: Laurie Sullivan at MediaPost - Consumers are traveling, but mostly by recreational vehicles (RVs) and cars, making digital out-of-home the preferred advertising media for some politicians, as digital platforms like Facebook, Google and Twitter implement tight restrictions.

Continue Reading Political Advertisers Turn To No-Skip DOOH To Reach Voters
  • Post published:September 30, 2020
  • Post category:IN THE NEWS

End of content

No more pages to load