A Budget Motel Chain 'Checks-In' to Big Cities with Real-World Campaigns
A popular hospitality company saw a 227% lift in visits nationwide
BACKGROUND
A popular hospitality company wanted to drive foot traffic and increase brand awareness across the United States using real-world campaigns.
STRATEGY
With the help of Adomni, the motel chain unleashed a nationwide real-world campaign, serving ads across convenience stores and digital billboards. The creative strategy was created to sway audiences towards choosing their motels over competitors, employing a QR code to reinforce purchasing decisions.
The Goals
- Increase foot traffic to motels
- Raise brand awareness
Our Approach
- Implemented ad campaign across billboards, gas stations, and convenience stores nationwide
- Encouraged audiences to stay at the motels using competitive pricing incentives
on creative - Included a QR code in the creative to direct exposed audiences to the website
The Results
- Exposed audiences are 227% more likely to visit
- Delivered over 13M impressions
Ready to get started?
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