A DTC home good brand sees a lift in website visits with DOOH

The DOOH campaign launched on Adomni drove a 25% lift in web visits

BACKGROUND

An e-commerce direct-to-consumer company wanted to show audiences the functional and easy use of their home goods products on real-world screens while seamlessly directing viewers to the website.

STRATEGY

The DTC home goods brand enlisted Adomni’s DOOH platform to drive traffic and sales to the website in five key cities. The campaign ran for nearly two months alternating between ad creatives to highlight the product’s uses on 5 highly visible venue types. The ad creative included a QR code to easily steer audiences to the website with a sales promotion to incentivize shoppers to purchase.

The Goals

  • Boost traffic to website
  • Increase sales of products in five major cities

Our Approach

  • Targeted 5 highly visible venue types in San Diego, Boston, Dallas, Philadelphia, Miami, and Fort Lauderdale
  • Alternated between ad creatives throughout the campaign
  • Featured a QR code on DOOH campaign to allow exposed users to access information instantly
  • Capitalized on sales promotion to drive audiences to website

The Results

  • Saw a 25% lift in website visits
  • Delivered 50M+ impressions