A Popular Home Decor Brand Turned Heads (and Drove Website Visits!)
A sustainable home brand saw a remarkable 278% lift in website traffic!
BACKGROUND
A prominent home decor brand wanted to boost consumer awareness and website traffic to its new sustainable initiative in Los Angeles.
STRATEGY
Using Adomni’s programmatic DOOH platform, a home furniture company strategically delivered ads across three high-impact venue types within the Los Angeles region. The campaign was designed to highlight its innovative sustainable furniture line primarily targeting affluent individuals shopping at competitors’ furniture stores. By implementing precise dayparting tools during peak traffic hours, the campaign maximized the effectiveness of its ads.
The Goals
- Drive traffic to the website
- Generate awareness of its sustainable home brand in the LA region
Our Approach
- Targeted well-off furniture shoppers across Los Angeles
- Displayed ads on four high-impact venue types including apartment buildings, digital billboards, taxi/rideshare tops, and urban panels
- Directed audiences to the website with a QR code and URL on the creative
- Strategically employed day parting, concentrating on peak traffic hours for optimal campaign results
The Results
- Generated 28M+ impressions
- The DOOH campaign saw a 278% lift in website traffic
Ready to get started?
Request a consultation or submit a campaign brief