A popular workwear campaign drives in-store visits with style
An American clothing company’s real-world campaign revs up a +76% lift in store visits!
BACKGROUND
A popular workwear brand aimed to increase foot traffic and boost brand recognition for their newly established stores across five cities.
STRATEGY
This American clothing company took advantage of Adomni’s real-world screens to direct consumers to their latest store openings in five key American cities. Utilizing digital billboards, urban panels, and mall screens, the campaign prominently featured a QR code and website, inviting viewers to explore their online platform.
The Goals
- Increase store foot traffic to new locations
- Boost brand awareness in 5 key cities
Our Approach
- Showcased creative on digital billboards, urban panels, and shopping malls in 5 cities across the US
- Included the store’s website and QR code in ad creative to direct exposed audiences to their website
- Featured name of location on creative to direct audiences to stop and shop
The Results
- Saw a 76% lift in store visits from exposed audiences
- Delivered over 11M impressions in a few months
Ready to get started?
Request a consultation or submit a campaign brief