A refreshing alcohol beverage company wanted to launch a citywide summer campaign for its seasonal flavorings in New York City and Long Island. The goal was to drive brand affinity and boost store visits to 7-Eleven, where the product was sold.
Adomni’s programmatically connected digital out-of-home screens showcased the alcohol beverage, reaching on-the-go audiences using dayparting tools to achieve optimal campaign outcomes. The summer campaign targeted screens around New York City and Long Island, including Uber OOH, urban panels, and gyms close to 7-Eleven locations to drive audiences to purchase the alcohol beverage. Audience exposed to the DOOH ads were service mobile ads for an omnichannel experience.