An alcohol beverage company’s NYC DOOH takeover
The DOOH campaign generated 39% lift in store visits to 7-Eleven stores
BACKGROUND
A popular alcohol brand wanted to increase beverage sales and drive in-store traffic to 7-Eleven convenience stores in New York City. As football fans cheered on their favorite team, the beverage company’s campaigns were placed at top-of-mind on various screens across the Big Apple.
STRATEGY
The alcohol beverage company utilized Adomni’s range of digital out-of-home screens to promote products during prime football season around New York City. The campaign featured football focused ad creative and took advantage of on-the-go audiences rideshare and place-based screens, targeting adult males 21-44. The campaign drove football fans to 7-Eleven and other convenience stores where the product was being sold.
The Goals
- Increase sales on drinks
- Drive audiences to 7-Eleven stores in NYC and Long Island
Our Approach
- Targeted male football fans 21-44 halfway through football season in NYC
- Displayed ads on urban panels, Uber OOH vehicles, and in gyms near convenience stores and 7-Eleven
- Activated mobile ads to re-target audiences exposed to DOOH campaign.
The Results
- 7-Eleven stores had a 39% lift in store visits from exposed audiences
- Delivered nearly 10 million impressions in one month
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