A popular alcohol brand wanted to increase beverage sales and drive in-store traffic to 7-Eleven convenience stores in New York City. As football fans cheered on their favorite team, the beverage company’s campaigns were placed at top-of-mind on various screens across the Big Apple.
The alcohol beverage company utilized Adomni’s range of digital out-of-home screens to promote products during prime football season around New York City. The campaign featured football focused ad creative and took advantage of on-the-go audiences rideshare and place-based screens, targeting adult males 21-44. The campaign drove football fans to 7-Eleven and other convenience stores where the product was being sold.