Bland Company cut planning and buying lead time from months to minutes using Adomni
Buying OOH was a timely process for a solar panel and AC service company in central California, forcing them to buy ad space for three months at a time
BACKGROUND
Bland Company was buying out-of-home billboard advertising directly from individual billboard companies throughout Central California. They had to plan and buy the ad space for at least three months at a time as well as several months in advance. This limited the company’s ability to change their messaging or to add more billboards to their media buy without enough lead time. All of their marketing planning and strategy had to be complete up to six months in advance to ensure their preferred billboards were available and their messaging was relevant at the time the ads ran.
- Daniel Green, Marketing Director
STRATEGY
Adomni’s online platform enables businesses to easily launch and manage out-of-home campaigns on digital screens programmatically. With easy-to-use online tools, campaigns are affordable and can be launched in minutes. Features like “dayparting” allows advertisers to choose optimal times to run their campaigns on specific digital billboards/screens.
The Goals
- Cut down planning and buying out of home media lead time
Our Approach
- Bland Company shifted all of their digital billboard advertising dollars onto the Adomni platform after their first campaign
- Utilized features like “dayparting” allows advertisers to choose optimal times to run their campaigns on specific digital billboards/screens.
The Results
- The programmatic, easy-to-use platform allowed the company to plan and execute their out of home campaigns within minutes, resulting in more efficient and successful marketing campaigns.
Ready to get started?
Request a consultation or submit a campaign brief