PepsiCo Bubly launched a nationwide summer campaign for its refreshing sparkling water. The goal was to drive brand awareness, product consideration, and foot traffic to stores that sold the product.
Bubly took advantage of Adomni’s programmatic DOOH platform to engage consumers across fourteen priority markets. The campaign targeted the most optimal outdoor screens including large-formatted roadside digital billboards and urban panels that are in close proximity to store locations where the product was sold. The campaign also included retail and pharmacy screens to drive lower-funnel awareness and in-store conversions.