Bubly’s summer campaign boosts product sales with DOOH!
Bubly enhances brand recognition, increases sales, and sees a 178% ROAS with performance-driven digital out-of-home advertising!
BACKGROUND
Bubly wanted to chill the summer heat with new and refreshing sparkling water flavors. The goal was to increase product sales by directing audiences to visit stores where the product was sold.
STRATEGY
Bubly leveraged the power of Adomni’s programmatic data-driven platform, utilizing audience data and dayparting to achieve optimal campaign outcomes. The “Bubly and Chill” summer campaign targeted billboards close to retail locations and place-based screens in grocery and convenience stores to reach audiences in the shopping mindset.
The Goals
- Direct audiences to visit stores where product is sold
- Increase sales for the Bubly product
Our Approach
- Ads were served programmatically across five venue types, including large-format billboards to generate awareness and place-based screens in grocery and convenience stores to capture consumers at the bottom of the purchase funnel
- Utilized audience data plus lookalike audiences to target most relevant screens
- Allocated day parting to specific venue types to ensure ads were seen during optimal times of the day
- Targeted screens that were in close proximity to participating retailers with point-of-interest geo-targeting
- Showed a variety of product-focused ad creative to engage audiences and drive brand recognition
The Results
- Saw an incremental household lift of 17%
- $1.78 in incremental ROAS
- Garnered over 72M impressions
Ready to get started?
Request a consultation or submit a campaign brief