Canidae, a premium pet food company, wanted to generate awareness around its new kibble refill stations, which are intended to reduce landfill waste and save consumers money. The goal was to drive audiences to visit Petco stores where the product was sold.
Canidae utilized Adomni’s buying platform to promote their new kibble refill stations, reaching the right audiences using dayparting tools to achieve optimal results. The campaign targeted digital billboards, shopping malls, rideshare vehicles, and urban panels that were in close proximity to Petco locations where the product was sold.
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