Canidae, a nutrient-rich pet food brand, saw a 146% lift in store visits with their digital out-of-home campaign.
BACKGROUND
Canidae, a premium pet food company, wanted to generate awareness around its new kibble refill stations, which are intended to reduce landfill waste and save consumers money. The goal was to drive audiences to visit Petco stores where the product was sold.
STRATEGY
Canidae utilized Adomni’s buying platform to promote their new kibble refill stations, reaching the right audiences using dayparting tools to achieve optimal results. The campaign targeted digital billboards, shopping malls, rideshare vehicles, and urban panels that were in close proximity to Petco locations where the product was sold.
The Goals
- Drive audiences to visit exclusive Petco locations where
product is sold - Generate awareness for the new Kibble refill stations
Our Approach
- Targeted consumers in seven states across digital billboards, shopping malls, rideshare vehicles, and urban panels.
- Directed consumers to the nearest Petco locations
- Utilized day-parting to ensure ads are seen at the right time by the right audiences
- Ran eco-friendly creative messaging across static and video formats to effectively engage target audiences
The Results
- Saw a 146% lift in store visits from audiences who were exposed to the DOOH ads
- Campaign garnered nearly 24M impressions in under 2 months