Carhartt boosts visits to Academy Sports in Texas with DOOH
Carhartt drove a 70% lift in store visits to Academy Sports locations in Texas with the power of programmatic DOOH!
BACKGROUND
Carhartt aimed to enhance store visits and boost recognition of the Academy store in Texas.
STRATEGY
By utilizing Adomni’s buying platform, Carhartt focused on reaching young adults, outdoor enthusiasts, blue-collar workers, and healthcare workers residing in Texas. The campaign was displayed on digital billboards and urban panels tailored to appear during optimal viewing hours and ran within a 4-mile radius around the Academy store location.
The Goals
- Drive traffic to Academy Sports location in TX
- Boost awareness
Our Approach
- Selected digital billboards and urban panels within a 4-mile radius of Academy Sports locations
- Targeted a wide range of audience segments including, young adults, outdoor enthusiasts, blue-collar workers, or those working in the medical field
- Ran ads during specific hours of the day tailored to each venue type, ensuring ads were seen at optimal times by target audiences
The Results
- Saw a 70% lift in store visits to Academy Sports locations in Texas
- Generated 5.3M impressions
Ready to get started?
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