Carhartt generates store visits to Academy Sports with DOOH!

Carhartt’s DOOH campaign sees a +29% lift in store traffic across the Southern United States!

BACKGROUND

Carhartt was looking to increase sales and drive foot traffic to Academy store locations in the Southern United States during the fall season.

STRATEGY

Through Adomni’s buying platform, Carhartt targeted young adults, outdoor enthusiasts, blue-collar workers, and medical professionals living in the South. The campaign played at various times of the day on billboards, urban panels, Top Golf screens, and gyms within a 15-mile radius of Academy Sports locations.

The Goals

  • Direct foot traffic to Academy Sports locations where Carhartt products are sold
  • Drive brand awareness to consumers living in South Atlantic States

Our Approach

  • Ads were served programmatically across billboards, urban panels, Top Golf screens, and gyms across the Southern United States
  • Tailored ads to run on specific hours of the day depending on each venue type
  • Utilized specific venue types that was within a 15-mile radius of Academy Sports locations
  • Targeted a variety of audience segments including, young adults, outdoor enthusiasts, blue-collar workers, or those working in the medical field

The Results

  • Academy Sports saw a 29% lift in store visits from exposed audiences
  • Generated over 5.2 million impressions