Carhartt holiday campaign drives Academy Sports visits
Carhartt’s DOOH holiday campaign drives a +339% lift in store visits!
BACKGROUND
Carhartt had a jolly holiday mission to increase foot traffic and amplify brand awareness of their Academy store locations during the festive season.
STRATEGY
With the help of Adomni’s buying platform, Carhartt zeroed in on shoppers at clothing stores, general stores, and sporting goods stores within a 10-mile radius of Academy store locations. The holiday campaign was displayed on digital billboards and urban panels, complete with directions to the nearest store location, to entice audiences to stop by and shop.
The Goals
- Increase store foot traffic to Academy Sports
- Boost brand recognition
Our Approach
- Selected digital billboards and urban panels that were within a 10-mile radius of store locations
- Targeted a range of audience segments including, clothing store, general store, and sporting goods store shoppers
- Included the store’s address in ad creative to direct exposed audiences to the nearest location
The Results
- Saw a 339% lift in store visits from exposed audiences
- Delivered over 24M impressions
Ready to get started?
Request a consultation or submit a campaign brief