BACKGROUND
Carhartt had a jolly holiday mission to increase foot traffic and amplify brand awareness of their Academy store locations during the festive season.
STRATEGY
With the help of Adomni’s buying platform, Carhartt zeroed in on shoppers at clothing stores, general stores, and sporting goods stores within a 10-mile radius of Academy store locations. The holiday campaign was displayed on digital billboards and urban panels, complete with directions to the nearest store location, to entice audiences to stop by and shop.
The Goals
Our Approach
The Results
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