Cola brand supports the USO and boosts store visits with DOOH
A well-known soft beverage company generated a +355% lift in Walmart store visits and supported the armed forces during the holidays with DOOH!
BACKGROUND
A beloved cola brand set out to increase sales, drive traffic to Walmart locations in FL, and spread cheer to the troops during the holiday season!
STRATEGY
This beverage company utilized Adomni’s programmatic DOOH platform to unleash a holiday advertising extravaganza on digital billboards, urban panels, and gym screens all across sunny Florida. This campaign was strategically served within a 2-mile radius of Walmart locations, with a focus on capturing the attention of military personnel to indulge in the delicious products.
The Goals
- Drive visits to Walmart locations where product is sold
- Increase sales in FL market during the holidays
Our Approach
- Targeted audiences in the military with digital billboards, urban panels, and screens located in gyms and pharmacies across Florida
- Utilized point of interest targeting to serve ads within a 2-mile radius of Walmart locations
- Used dayparting to reach maximum engagement
The Results
- Drove a 355% lift in visits to Walmart store locations
- Amassed 3.6M+ impressions in just over a month
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