CPG Brand Sweetens Sales with Video IRL!
A multinational chocolate company’s campaign sees a 241% ROAS with data-driven real-world ads!
BACKGROUND
A major CPG brand aimed to increase product sales nationwide by driving foot traffic to retail locations.
STRATEGY
The chocolate giant leveraged the power of Adomni’s programmatic data-driven platform to boost sales and awareness of their products. Skillfully navigating the landscape of consumer behavior, the popular CPG brand targeted key hubs, including grocery stores, convenience corners, and gas station screens, precisely where customers are most likely to be in a shopping mindset.
The Goals
- Boost sales for chocolate bar products
- Raise brand awareness across major US cities
Our Approach
- Ads were served programmatically across 18 DMAs on three venue types, including grocery stores, convenience stores, and GSTV screens
- Targeted on-the go convenience and grocery store shoppers while they were in the shopping mindset
- Showed a variety of product-focused ad creative to engage audiences and drive brand recognition
The Results
- Incremental ROAS was 32% higher than the average
- $2.41 in incremental ROAS
- Delivered over 69M impressions – 2.7 million more than estimated
Ready to get started?
Request a consultation or submit a campaign brief