Delivery Giant Sees Huge Uplift with Real-World Ad Campaign!
A well-known delivery service saw a 47% lift in brand favorability and a 30% increase in recommendability
BACKGROUND
An American delivery company wanted to launch a real-world ad campaign to increase brand favorability, ad consideration, and recommendability in Orlando, Florida!
STRATEGY
The popular delivery service leveraged Adomni’s programmatic platform to display ads across screens at multiple Orlando airports. The campaign creative prominently featured a clickable link and URL directing viewers to the brand’s website, along with enticing discounts aimed at driving consumer engagement!
The Goals
- Boost brand favorability, consideration, and recommendability
- Increase purchase intent in Orlando, FL
Our Approach
- Selected screens inside various Orlando airports
- Integrated a direct URL and QR code to drive audiences to website
- Included discounts to encourage customer engagement
The Results
- Boosted brand favorability by 47%
- Exposure to the real-world ad increased brand recommendability by 30%
- Generated a 25% lift in purchase intent
- 35% of audiences were more likely to use the service
Ready to get started?
Request a consultation or submit a campaign brief