DraftKings boosts website visits and brand opinion with DOOH!

DraftKings sees a 41% lift in site visits and 58% lift in brand opinion with digital out-of-home during NFL season!


DraftKings wanted to get sports bettors and football fans excited for the NFL season. The campaign aimed to drive viewers to its website/app and increase sales, brand opinion, and ad recall nationwide.


DraftKings launched a national campaign across seven venue types targeting higher-income casino and professional sports venue visitors throughout the football season. The campaign rotated ad creative featuring promotional copy and utilized dayparting to maximize and encourage sign-ups.

The Goals

  • Increase brand opinion, awareness, and ad recall nationwide
  • Stay advantageous in a competitive market
  • Boost website traffic during NFL season

Our Approach

  • Ads were served programmatically across seven venue types including spectaculars, urban panels, and bar/restaurant TV
  • Targeted higher-income casino and professional sports venue visitors across the United States
  • Utilized day-parting to ensure ads were seen during optimal times by the target audience
  • Rotated multiple versions of ad creative to combat ad fatigue

The Results

  • Had a 41% lift in website conversation from exposed audiences
  • Exposure to the DOOH campaign increased brand opinion by 58% and brand likeability by 67%
  • Generated a 42% lift in ad recall
  • DOOH campaign garnered over 38M impressions in under 2 months