E-learning company sees lift in website visitation and conversions using DOOH
The educational tool leveraged various DOOH venue types to raise brand awareness and saw a 60% lift in website visits
BACKGROUND
An online education subscription platform wanted to raise awareness and increase website visitation for their new products and services in Houston, LA, Atlanta, San Francisco.
STRATEGY
The e-learning company utilized Adomni and DOOH to promote their services across a variety of digital out-of-home venue types. The campaign focused on adults ages 25-54 and utilized dayparting to ensure ads were seen at optimal times by the target audience.
The Goals
- Drive audiences to website to purchase an online subscription
- Raise awareness for new products, services, or sales
Our Approach
- Targeted adults ages 25-54 across airports, restaurants, digital billboards, urban panels, shopping malls and gyms across 4 key markets
- Utilized dayparting to maximize engagement
- Reached consumers at street-level with Uber OOH vehicles
The Results
- Delivered over 187.5M impressions in a six-week span
- Saw a 60% lift in Masterclass website visits among exposed audiences
- Had a 56% lift in website conversion from audiences who were exposed to the DOOH ads
Ready to get started?
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