E-learning company sees substantial lift in website visits with DOOH

The DOOH NYC campaign saw a 48% lift in website visits

BACKGROUND

An online education subscription platform wanted to promote their educational tools and drive website traffic to audiences in New York City during the holiday season.

STRATEGY

The e-learning platform utilized the power of DOOH to reach New York City residents, targeting seven optimal venue types to boost brand awareness and direct audiences to their website. The DOOH ad campaign featured two acclaimed instructors.

The Goals

  • Raise awareness in New York City
  • Increase website traffic

Our Approach

  • Served ads across seven venue types, including spectaculars, digital billboards, and Uber OOH in New York City
  • Rotated video ad creative to combat ad fatigue
  • Campaign content featured two well-known instructors

The Results

  • Masterclass’s website had a 48% lift in site visits
  • Delivered over 61M impressions in under a month