BACKGROUND
With a goal of increasing website traffic and sparking brand recognition, the company set its sights on spreading the word about heat pump water heaters that have the power to reduce energy consumption significantly.
STRATEGY
This energy company teamed up with Adomni to unleash a massive campaign across MA, serving ads on five different venue types delivered in both English and Spanish. The DOOH campaign targeted audiences using strategic day-parting tools, emphasizing the benefits of HPWH and encouraging the MA community to take action to reduce their energy usage.
The Goals
Our Approach
The Results
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