FanDuel DOOH campaign drives online betting activity!
FanDuel generated new sign-ups and drove 41% lift in website and app visits nationwide using Adomni!
BACKGROUND
FanDuel, a major player in the sports betting industry, wanted to amplify betting engagement, generate new sign-ups, and increase brand recognition across the country.
STRATEGY
FanDuel reached casino and sports betting enthusiasts across a vast number of DOOH screens. The nationwide campaign utilizzed dayparting and budget allocation tools to optimize interaction and encourage prospective customers to register!
The Goals
- Boost website and app visits
- Increase sign-ups
- Generate brand awareness
Our Approach
- Displayed ads on six venue types, including bars and convenience stores, where on-the-go sports fans and bettors would likely frequent
- Targeted affluent casino and professional sports venue visitors across the United States
- Ran ads during specific days and times of the week using dayparting
- Utilized budget allocation across all venue types to maximize engagement
The Results
- Saw a 41% lift in FanDuel website and app visits
- Had an 87% lift in new user sign-ups
- Generated 37M+ impressions in one month
Ready to get started?
Request a consultation or submit a campaign brief