FanDuel DOOH campaign drives online betting activity!

FanDuel DOOH campaign drives online betting activity!

FanDuel generated new sign-ups and drove 41% lift in website and app visits nationwide using Adomni!


FanDuel, a major player in the sports betting industry, wanted to amplify betting engagement, generate new sign-ups, and increase brand recognition across the country.


FanDuel reached casino and sports betting enthusiasts across a vast number of DOOH screens. The nationwide campaign utilizzed dayparting and budget allocation tools to optimize interaction and encourage prospective customers to register!

The Goals

  • Boost website and app visits
  • Increase sign-ups
  • Generate brand awareness

Our Approach

  • Displayed ads on six venue types, including bars and convenience stores, where on-the-go sports fans and bettors would likely frequent
  • Targeted affluent casino and professional sports venue visitors across the United States
  • Ran ads during specific days and times of the week using dayparting
  • Utilized budget allocation across all venue types to maximize engagement

The Results

  • Saw a 41% lift in FanDuel website and app visits
  • Had an 87% lift in new user sign-ups
  • Generated 37M+ impressions in one month

Ready to get started?

Request a consultation or submit a campaign brief