FanDuel nationwide NFL & NBA campaign amplifies sign-ups!
FanDuel boosted brand exposure and drove 73% lift in online betting activity with the power of DOOH!
BACKGROUND
Sports betting heavyweight, FanDuel, wanted to increase betting activity and amplify new sign-ups using ‘$1000 No Sweat, First Bet’ messaging during the NFL and NBA seasons.
STRATEGY
With the help of Adomni, FanDuel reached NBA and NFL sports fans and bettors on an advantageous quantity of DOOH screens around the country. The campaign applied dayparting tools to reach audiences at optimal times with promos to incentivize new customers to sign up today.
The Goals
- Increase visits to FanDuel’s website and app during NFL and NBA seasons
- Generate new sign-ups
- Drive online betting activity
Our Approach
- Targeted sports bettors and fans on a variety of outdoor and indoor venue types across the United States
- Offered sign-up incentives to acquire new customers during NFL and NBA seasons
- Utilized dayparting to serve ads at specific venue types during various days of the week
The Results
- Saw a 73% lift in FanDuel website and app visits
- Generated 41 million impressions
Ready to get started?
Request a consultation or submit a campaign brief