FanDuel, official partner of the NFL, aimed to elevate app downloads, secure new sign-ups, increase betting engagement, and amplify brand recognition on a nationwide scale.
FanDuel teamed up with Adomni to drive awareness of the recognition of their official affiliation with the NFL . By targeting both casino visitors and sports venue attendees nationwide, the DOOH campaign strategy acquired more app downloads and registration. Through strategic placements on digital billboards, bar-restaurant TVs, and convenience stores nationwide, FanDuel’s efforts landed them the winning touchdown.
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