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FanDuel takes their NFL campaign to the next level with DOOH

FanDuel takes their NFL campaign to the next level with DOOH

The DOOH campaign skyrockets account registrations by 467% in January and first purchases by 105% in February

BACKGROUND

FanDuel, official partner of the NFL, aimed to elevate app downloads, secure new sign-ups, increase betting engagement, and amplify brand recognition on a nationwide scale.

STRATEGY

FanDuel teamed up with Adomni to drive awareness of the recognition of their official affiliation with the NFL . By targeting both casino visitors and sports venue attendees nationwide, the DOOH campaign strategy acquired more app downloads and registration. Through strategic placements on digital billboards, bar-restaurant TVs, and convenience stores nationwide, FanDuel’s efforts landed them the winning touchdown.

The Goals

  • Boost app downloads
  • Generate new sign-ups
  • Drive betting activity

Our Approach

  • Targeted affluent casino visitors and professional sports venue visitors nationwide via digital billboards, bar-restaurant tv, convenience stores, and other screens
  • Utilized budget allocation to enhance engagement on screens with higher dwell times and incentivize potential customers for registration
  • Offered sign-up incentives to acquire new customers
  • Employed dayparting to tailor ads to specific venue types at optimal times of the day

The Results

  • Generated 60M+ impressions in two months
  • Achieved 36% lift in app downloads in January and 463% lift in February
  • Saw a 467% lift in registrations in January and 96% lift in February
  • Experienced a 89% lift in first purchase in January and 105% lift in February

Ready to get started?

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