FanDuel takes their NFL campaign to the next level with DOOH
The DOOH campaign skyrockets account registrations by 467% in January and first purchases by 105% in February
BACKGROUND
FanDuel, official partner of the NFL, aimed to elevate app downloads, secure new sign-ups, increase betting engagement, and amplify brand recognition on a nationwide scale.
STRATEGY
FanDuel teamed up with Adomni to drive awareness of the recognition of their official affiliation with the NFL . By targeting both casino visitors and sports venue attendees nationwide, the DOOH campaign strategy acquired more app downloads and registration. Through strategic placements on digital billboards, bar-restaurant TVs, and convenience stores nationwide, FanDuel’s efforts landed them the winning touchdown.
The Goals
- Boost app downloads
- Generate new sign-ups
- Drive betting activity
Our Approach
- Targeted affluent casino visitors and professional sports venue visitors nationwide via digital billboards, bar-restaurant tv, convenience stores, and other screens
- Utilized budget allocation to enhance engagement on screens with higher dwell times and incentivize potential customers for registration
- Offered sign-up incentives to acquire new customers
- Employed dayparting to tailor ads to specific venue types at optimal times of the day
The Results
- Generated 60M+ impressions in two months
- Achieved 36% lift in app downloads in January and 463% lift in February
- Saw a 467% lift in registrations in January and 96% lift in February
- Experienced a 89% lift in first purchase in January and 105% lift in February
Ready to get started?
Request a consultation or submit a campaign brief