FanDuel’s DOOH campaign scores Big with DOOH
The DOOH campaign achieves 543% Surge in Account Registrations and an 1188% Rise in First Purchases
BACKGROUND
FanDuel’s objectives during the NCAA basketball tournament in Massachusetts were acquiring new sign-ups, driving betting engagement, and amplifying brand recognition.
STRATEGY
In anticipation of the NCAA March Basketball Tournament, FanDuel directed its focus towards Massachusetts sports bettors and fans, employing messaging centered around the ‘Bet $5 Get $200 deal’. Through the utilization of four distinct venue types, including bar TVs, America’s #1 sportsbook successfully garnered new sign-ups and facilitated downloads through the dynamic medium of DOOH advertising!
The Goals
- Increase app downloads during March Madness
- Acquire new sign-ups in MA
- Drive betting activity
Our Approach
- Served ads across four venue types: bar/restaurants, urban panels, convenience stores, and bar jukebox
- Ran promotional offerings during March Madness to attract sports bettors to download the app and visit the website
- Redirected budget allocation to Urban Panels to compensate for the absence of digital billboards
- Employed dayparting to deliver targeted ads to specific venue types at different times of the day
The Results
- Saw a 1188% lift in first purchase in March
- Witnessed a 543% lift in registrations
- Had a 25% lift in app downloads
- Delivered nearly 13M impressions
Ready to get started?
Request a consultation or submit a campaign brief