Financial Platform Experiences Explosive Website Growth!
A financial services company saw a 180% lift in website traffic across major US cities
BACKGROUND
The financial operations platform wanted to increase website traffic and awareness of a financial automation software solution among small business owners.
STRATEGY
With the help of Adomni, the campaign targeted finance and small business owners in key markets including San Francisco, Atlanta, New York City, Austin, Denver, and Boston across four venue types. To maintain ad freshness and engagement, creative was rotated regularly. Additionally, dayparting was implemented to optimize ad delivery based on specific time periods throughout the day.
The Goals
- Drive traffic to website
- Enhance awareness of its essential software solution that automates finances for millions of small businesses
Our Approach
- Identified four venue types targeting finance and small business owners across key markets: San Francisco, Atlanta, NYC, Austin, Denver, and Boston
- Rotated ad creative to maintain relevance and engagement
- Utilized dayparting to optimize ad delivery during specific hours of the day
The Results
- Saw a 180% lift in website traffic
- Generated 21M+ impressions
Ready to get started?
Request a consultation or submit a campaign brief