Gas station’s new loyalty program drives brick & mortar visits
The DOOH campaign saw a 34% lift in store visits.
BACKGROUND
A prominent gas station chain wanted to increase visits and boost sales while informing audiences about its new app in four key markets on the East Coast.
STRATEGY
The gas station company utilized Adomni’s programmatically connected screens to reach Philadelphia, Pittsburgh, Boston, and Washington DC residents. The DOOH campaign aimed to drive local gas station visits with reward program messaging.
The Goals
- Drive audiences to visit gas stations
- Encourage customer loyalty with rewards program
Our Approach
- Promoted its rewards program to drive in-store visits
- Utilized Uber OOH to reach on-the-go audiences
- Delivered unique content on place-based screens across Pittsburgh, Philadelphia, Boston and Washington DC, targeting specific store locations
The Results
- Campaign resulted in a 34% lift in gas station visits
- Delivered nearly 30M impressions
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