Global Coffee Leader Achieves Significant Brand Lift During Holiday Season
A beloved coffee company’s campaign brewed a 54% lift in ad recall with Video IRL!
BACKGROUND
An American multinational coffee chain aimed to enhance sales, elevate brand recognition, and spread holiday cheer by extending their TikTok campaigns to real-world screens.
STRATEGY
The coffee company harnessed Adomni’s Video IRL platform to extend their TikTok campaigns from mobile devices to the physical world. During the holiday season, the brand launched localized campaigns in New York and Los Angeles, with creative content tailored to each location. This initiative strategically targeted adults aged 18 to 34.
The Goals
- Boost and ad recognition and ad recall during the holiday season
- Increase brand awareness and consideration
Our Approach
- Displayed TikTok ads on 3 real-world venue types in NYC and LA
- Targeted adults between the ages of 18 to 34
- Ad creative showcased scenes tailored to each location
The Results
- The Video IRL campaign generated a 54% lift in ad recall
- 2 in 3 increased ad likeability
- Had a 47% lift in ad recognition
- Saw a 56% lift in ad consideration
- Boosted purchase intent by 65%
- The campaign garnered +10M impressions
Ready to get started?
Request a consultation or submit a campaign brief