Guild, a career opportunity platform, aimed to amplify ad recall and boost brand awareness. The primary goal revolved around channeling traffic to Guild’s website, where their services awaited.
Guild, with the help of Adomni, targeted 18 to 44 adults working in the medical field with associates and/or high school degrees spanning across the vibrant cities of Columbus, New York City, and Chicago. The dynamic DOOH campaign effectively encouraged the exposed audience to visit Guild’s official website, offering valuable pathways to advance their careers.
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