Guild sees elevated awareness and ad recall with DOOH!
Guild saw a 21% lift in brand awareness and ad recall by promoting their services on DOOH!
BACKGROUND
Guild, a career opportunity platform, aimed to amplify ad recall and boost brand awareness. The primary goal revolved around channeling traffic to Guild’s website, where their services awaited.
STRATEGY
Guild, with the help of Adomni, targeted 18 to 44 adults working in the medical field with associates and/or high school degrees spanning across the vibrant cities of Columbus, New York City, and Chicago. The dynamic DOOH campaign effectively encouraged the exposed audience to visit Guild’s official website, offering valuable pathways to advance their careers.
The Goals
- Boost brand awareness and ad recall across 3 key markets
- Drive exposed audiences to visit the Guild website
Our Approach
- Ads were deployed across eight outdoor and indoor venue types in high traffic areas, such as convenience stores, shopping malls, train stations, and urban panels
- Targeted adults aged 18 to 44 working in the medical field, holding high school or associate’s degree, across major cities including Chicago, Columbus, and New York City
- Directed traffic to Guild’s official website
- Implemented a dynamic advertising strategy by rotating through four unique creatives: engineers, nurses, daydreamers, and talent
- Achieved campaign optimization through the strategic utilization of dayparting and budget allocation tools
The Results
- Had a 20.9% lift in brand awareness
- Saw a 20.8% increase in ad recall
- Over 21 million impressions delivered in under 2 months
Ready to get started?
Request a consultation or submit a campaign brief