Hard Seltzer DOOH campaign spikes Walmart store visits
An alcohol beverage company delivers a coast-to-coast DOOH campaign, driving a 53% lift in store traffic!
BACKGROUND
A well-known hard seltzer company wanted to increase brand awareness and boost store visits to Walmart locations nationwide.
STRATEGY
The hard seltzer company utilized Adomni’s programmatic DOOH platform, targeting women between the ages of 21 and 44 across billboards, rideshare vehicles, bowling alleys, and gyms. The omnichannel campaign reengaged audiences on mobile devices with messaging directing them to visit Walmart locations to purchase the bubbly products.
The Goals
- Drive audiences to visit Walmart locations across the United States
- Generate awareness for hard seltzer products
Our Approach
- Targeted women ages 21-44 across billboards, bowling alley screens, gyms, and tops of rideshare vehicles
- Selected DOOH screens that were in close proximity to Walmart locations
- Retargeted exposed audiences on mobile devices for an omnichannel experience
The Results
- Saw a 53% lift in Walmart store visits from exposed audiences
- DOOH campaign delivered over 13M impressions
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