BACKGROUND
A world famous hotel brand aimed to solidify its position as a frontrunner in the hospitality industry. The primary goal was to bolster brand recognition and enhance ad recall through real-world campaigns during the F1 Race in Las Vegas.
STRATEGY
The hospitality brand campaign took center stage on the larger-than-life screen leading up to and during the big F1 Race in Las Vegas, strategically positioning itself as a prominent choice for consumers. The ad creative featured well-known F1 racers, reinforcing their hotel company as the premier destination for both racing fans and luxury travelers alike. The campaign creative intertwined the excitement of the race with the comfort and elegance of their accommodations.
The Goals
Our Approach
The Results
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