Hotel Brand Races Ahead with F1 and IRL Campaign

Hotel Brand Races Ahead with F1 and IRL Campaign

A global hotel brand saw a 55% lift in ad recall and a 65% lift in brand opinion with real-world campaigns!

BACKGROUND

A world famous hotel brand aimed to solidify its position as a frontrunner in the hospitality industry. The primary goal was to bolster brand recognition and enhance ad recall through real-world campaigns during the F1 Race in Las Vegas.

STRATEGY

The hospitality brand campaign took center stage on the larger-than-life screen leading up to and during the big F1 Race in Las Vegas, strategically positioning itself as a prominent choice for consumers. The ad creative featured well-known F1 racers, reinforcing their hotel company as the premier destination for both racing fans and luxury travelers alike. The campaign creative intertwined the excitement of the race with the comfort and elegance of their accommodations.

The Goals

  • Boost brand awareness and ad recall
  • Remain top-of-mind during the F1 Race in Las Vegas

Our Approach

  • Featured ad on a spectacular along the strip’s main straightaway in Las Vegas
  • Showcased F1 racers on ad creative

The Results

  • Saw a 55% lift in ad recall amongst 35 and younger
  • There is a 65% lift in brand opinion
  • Garnered over 70M impressions

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