How This Tech Giant Plugged into Website Traffic
A popular software company’s ad campaign powered up 66% of viewers!
BACKGROUND
A multinational tech company is looking to drive website traffic and consumer awareness in target markets.
STRATEGY
The major software and computer service company’s nationwide campaign utilized 8 types of venues, including airports, offices, and rideshare vehicles, to engage with hybrid workers. The real-world campaign employed dayparting tools to strategically deliver ads during specific times of the day for maximum effectiveness and incorporated a URL linking to the website in the creative materials.
The Goals
- Elevate brand opinion as the top choice tech partner for the hybrid work era
- Drive awareness
Our Approach
- Utilized 8 venue types across the United States
- Leveraged dayparting tools for precise ad delivery timing
- Integrated a direct URL to the company’s website within the ad content
The Results
- Approximately 66% of respondents felt the ad positive impacted their association with the company
- Generated nearly 50 million impressions
Ready to get started?
Request a consultation or submit a campaign brief