HP drives website visits and awareness with DOOH
HP’s “Work Happy” campaign sees a +46% lift in website traffic during the holiday season!
BACKGROUND
HP sought to enhance product recognition, drive website traffic, and maintain top of mind awareness to hybrid-remote workers and influential execs in key cities across the United States.
STRATEGY
HP took the nation by storm with their ‘Work Happy’ campaign, showcasing the impressive HP Dragonfly’s product capabilities. The initiative was promoted on colossal spectaculars and digital billboards and strategically timed to reach hybrid and remote workers during high-traffic hours.
The Goals
- Drive traffic to HP website
- Increase awareness of HP product technologies
Our Approach
- Served ads on eight venue types, including spectaculars, digital billboards, and airport screens
- Allocated day parting to specific venue types to ensure ads were seen during high-traffic hours
- Promoted HP Dragonfly’s product capabilities in major cities across the country to reach hybrid remote workers
- Featured a URL on ad creative to drive audiences to the website
The Results
- Saw a 46% lift in website visits
- Garnered 13M+ impressions in one month
Ready to get started?
Request a consultation or submit a campaign brief