HP Wolf Security sees a huge surge in website visits with DOOH
The DOOH campaign saw a 121% lift in website visits!
BACKGROUND
HP Wolf Security, a comprehensive PC security system, wanted to drive traffic to their website and boost the recognition of Wolf Security within technology-centric markets.
STRATEGY
With the help of Adomni, HP Wolf Security initiated a countrywide DOOH campaign, targeting five venue types within a 5-mile radius encircling city centers and capital buildings in major DMA’s to best engage public sector officials. The security company utilized dayparting tactics to schedule ads exclusively on weekdays during business hours, adeptly capturing the attention of commuting and office-bound audiences.
The Goals
- Raise awareness of Wolf Security within technology-centric markets among Public Sector officials
- Boost website traffic
Our Approach
- Targeted five venue types including airports, digital billboards, office buildings, taxi/rideshare tops, and urban panels
- Ran ads on screens within a 5-mile radius of city centers and capital buildings to reach public sector officials
- Featured a URL to HP Wolf Security’s website
- Employed day partying to reach commuters during business hours
The Results
- Witnessed a 121% lift in website visits
- Delivered over 27M impressions in over one month
Ready to get started?
Request a consultation or submit a campaign brief