HP “Work Happy” Summer campaign boosts website visits
The DOOH campaign generated a 93% surge in website visits within six weeks!
BACKGROUND
HP wanted to create a “Work Happy Renewal” campaign, with the aim to promote its Window 11 Pro laptop to hybrid workers across the United States. The primary objective was to boost website visits and amplify brand recognition.
STRATEGY
With the help of Adomni, HP initiated an expansive “Work Happy Renewal” campaign, intended to instill inspiration within remote and hybrid workers, underscoring the efficiency of utilizing HP products from any location. The campaign spanned seven different venue types, including airports, spectaculars, and office buildings across the United States.
The Goals
- Drive website traffic to HP’s website
- Generate awareness for its Window 11 Pro laptop
Our Approach
- Disseminated ads across seven different venue types spanning major US cities
- Utilized budget allocation to enhance engagement and overall campaign efficacy
- Employed dayparting to deliver ads at specific times of the day for optimal reach
- Incorporated a direct URL to HP’s dedicated Work Happy website within the creative
The Results
- Generated a 93% lift in website visits
- Campaign garnered 47M+ impressions in six weeks
Ready to get started?
Request a consultation or submit a campaign brief