Liquid I.V. wanted to drive awareness, consideration, and ad recall for their hydrating offerings during Pride month. The goal revolved around increasing website traffic with the aim of driving product sales.
By leveraging Adomni’s programmatically connected screens, Liquid I.V. effectively showcased their hydrating merchandise across a spectrum of ten venue types spanning six key states. This campaign honed in on a 5-mile proximity to Pride events, employing strategic dayparting and budget allocation mechanisms to enhance the efficiency of ads and maximize their impact.
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