Major Clothing Retailer Redefines Holiday Shopping with TikTok and Video IRL
A major clothing retailer delivered a 134% lift in store visits with Video IRL!
BACKGROUND
A must-shop clothing line wanted to drive foot traffic and brand awareness into stores across major cities during the winter holiday month.
STRATEGY
With Adomni’s help, a popular clothing brand seamlessly integrated their TikTok content on six venue types, effectively engaging audiences both online and offline in major urban centers. Utilized audience targeting to ensure ads were seen by women between the ages of 18 and 44. Tailored screen pools were strategically deployed, spanning a 15-mile radius around designated college campuses, while dynamic radii ranging from 0.5 to 2 miles were implemented for clothing outlets in bustling cities like Chicago and New York. Leveraging dayparting tools, these ads were precisely targeted to reach the most relevant audiences at the most optimal times.
The Goals
- Drive audiences to stores across 20+ major cities
- Increase brand awareness during the holiday season
Our Approach
- Showcased TikTok ads on 6 different real-world venue types, including shopping mall screens and spectaculars
- Targeted women between the ages of 18 to 44
- Strategically placed screens in close proximity to college campuses
- Directed audiences to the nearest brick and mortar location
- Utilized dayparting tools to reach audiences at the most optimal times
The Results
- The Video IRL campaign generated a 134% lift in store traffic
- Campaign garnered nearly 17M impressions in less than a month
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